Influencer marketing is estimated to be a two-billion dollar industry, and that number is expected to climb quickly. More than two-thirds of companies acknowledge influencer campaigns as an important part of their annual advertising budgets.
DJ and Founder of HBFIT.com Hannah Bronfman explains how she turned her Instagram feed into a business, and landed deals with companies such as Adidas and Tampax. She says it's all about authenticity.
Bronfman also shares her tips for staying true to your New Year's fitness resolutions. It takes 21 days for something to become a habit. Bronfman says more than 80% of people don't make it through those first three weeks.
Bud Light's parent company expressed confidence Thursday that its U.S. market share has stabilized after a promotion with a transgender influencer cost it sales.
Earnings kicked off into high gear as Anheuser-Busch posted results on Thursday as Apple and Amazon are set to announce their financials later in the day.
Investors weren't jolted by the downgrade because they already know the fractured state of U.S. politics, the size of the country's public debt, and the challenges it faces to pay for Social Security, Medicare and other expenses.
