Hannah Bronfman has some simple advice for gaining visibility and viral recognition on social media.
“Hone your voice, know your audience, and make that connection very real,” the DJ told Cheddar. “I don't think there’s any tricks or gimmicks. You never want to say the same story twice.”
The opportunity for social media influencers is a big one: some estimate the market is worth more than $1 billion.
Bronfman, with more than a half million followers across her social media platforms, recently nabbed partnerships with Tampax, Amex, and Adidas. She credits her Instagram presence with helping her land those deals.
But crafting a career out of social media, she says, isn’t a walk in the park.
“It is extremely time consuming, I’m not going to lie,” Bronfman noted. “Especially when you’re creating content for yourself, a site, and other people. It becomes a lot.”
For full interview [click here](https://cheddar.com/videos/hannah-bronfmans-keys-to-building-a-social-brand).
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Carlo and Baker cover the heartening news on the Covid front ahead of the holiday, plus President Biden punting student loan repayments again, a new space telescope and Love, Hate, Ate: Christmas Eve Eve Edition!
The boys discuss President Biden's plans to send out free rapid tests as the testing supply chain starts to buckle ahead of the holidays. Also, why aren't Americans having more babies, and The Matrix returns.
This year, consumers might not be as surprised by what's under their trees as by the trees themselves. Despite a tighter market for trees, Stew Leonard's was able to secure its entire stock of Christmas trees from a supplier in Quebec. But some prices jumped this year as a result of increased costs for shipping and labor amid the COVID-19 pandemic.
Toys "R" Us opened its U.S. flagship location in American Dream, a megamall based in East Rutherford, N.J., on Tuesday.
While there are many places where you can buy weed, there are very few places where you can publicly smoke it. One Denver business owner is looking to change that. The Patterson Inn was recently the first, and only, business to apply for the newly available hospitality license. Natalie Fertig, cannabis policy reporter at Politico, joins Cheddar News to discuss the future of the cannabis industry.
Cheddar recaps its top five explainer videos of 2021.
