Hannah Bronfman has some simple advice for gaining visibility and viral recognition on social media. “Hone your voice, know your audience, and make that connection very real,” the DJ told Cheddar. “I don't think there’s any tricks or gimmicks. You never want to say the same story twice.” The opportunity for social media influencers is a big one: some estimate the market is worth more than $1 billion. Bronfman, with more than a half million followers across her social media platforms, recently nabbed partnerships with Tampax, Amex, and Adidas. She credits her Instagram presence with helping her land those deals. But crafting a career out of social media, she says, isn’t a walk in the park. “It is extremely time consuming, I’m not going to lie,” Bronfman noted. “Especially when you’re creating content for yourself, a site, and other people. It becomes a lot.” For full interview [click here](https://cheddar.com/videos/hannah-bronfmans-keys-to-building-a-social-brand).

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Millions Petition to Reduce Trucker's 110-Year Sentence
In 2019, a truck driver in Colorado crashed into traffic killing several people, and causing a 28 car pile up. Today, the driver, Rogel Lazaro Aguilera-Mederos is serving a sentence of 110 years in prison. The sentence is causing outrage, and supporters of Aguilera-Meredos have started a petition asking colorado's governor to step in. this petition has now reached over 4 million signatures. Karen Nance, criminal defense attorney & former prosecutor, and Megan Schrader, opinion editor, Denver Post join cheddar news to discuss.
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