The viral and dangerous internet challenge that has teens eating laundry detergent Tide Pods has put Procter & Gamble in PR crisis mode. Blaire Nicole, Founder & CEO of Media Moguls PR, joined Cheddar to explain the best way for brands to handle such an event.
Procter & Gamble responded to the Tide Pod challenge by launching a commercial featuring New England Patriots star Rob Gronkowski. Nicole said P&G was swift in its response, but may have been better off featuring peers that would be more relatable to the teens taking part in the challenge. She does not believe P&G's brand will suffer because they are not at fault for the challenge.
Nicole also discussed the responses made by Facebook and Youtube. Google, which owns Youtube, said it's taking down clips that show people taking bites of the pods and giving users who post the clips a strike on their channels. Nicole said they made the proper response, especially in the wake of the Logan Paul videos.
OpenAI has announced that ChatGPT will soon engage in "erotica for verified adults." CEO Sam Altman says the company aims to allow more user freedom for adults while setting limits for teens. OpenAI isn't the first to explore sexualized AI, but previous attempts have faced legal and societal challenges. Altman believes OpenAI isn't the "moral police" and wants to differentiate content similar to how Hollywood differentiates R-rated movies. This move could help OpenAI, which is losing money, turn a profit. However, experts express concerns about the impact on real-world relationships and the potential for misuse.
CNN is launching a new “All Access” streaming subscription in the U.S. on October 28th, priced at $6.99 a month, or just $69.99 if you sign up for a full year.
WSJ’s Alexander Gladstone reveals the story behind First Brands’ sudden bankruptcy: hidden deals, corporate chaos, and a mystery that shook the auto world.
