Cheddar's Kristen Scholer sits down with Pam Kaufman, Chief Marketing Officer at Nickelodeon, at the Ad Council's Annual Public Service Award dinner to discuss the network's strategy for its digital content. Kaufman talks about being equally focused on traditional TV and digital, as well as product. Nickelodeon is also targeting live content, and making it a huge priority in 2018.
Future Nickelodeon projects are also getting a warm reception from parent company Viacom after a year-long road of leadership changes. Nickelodeon just launched a 5-star family hotel in Punta Cana, Dominican Republic, in hopes of catering to what Kaufman calls "velcro" families. Velcro families are families who like to spend a lot of time together as a group.
Kaufman also talks about the '90s nostalgia boom, and how Nickelodeon is capitalizing on the trend. She reveals the network will start teasing a reboot of the Teenage Mutant Ninja Turtles in fall of 2018. Spongebob Square Pants is also making a comeback: the curtain goes up on a live Broadway production of the cartoon hit this December 4th.
Aidan McClean, co-founder and CEO of UFODRIVE, joined Cheddar News to discuss how his company plans to shake up the car rental market with a digital experience. "There are no lines, there are no paperwork, there is no key collection ... no pushy insurance or pushy fuel options," he said. "You simply arrive for your electric car, use your smartphone and drive away."
Nearly half of Americans report having to side hustle to make ends meet, according to a survey from LendingTree. Jane Oates, president of WorkingNation, joined Cheddar News to discuss the state of play as families are having a difficult time with inflation and high-interest rates.
Melissa Armo, founder and owner of The Stock Swoosh, joined Cheddar News to discuss this week's markets which were little changed in trading as investors digested the latest corporate earnings results as concerns over a coming recession grow.
Peter Krull, a partner and director of sustainable investing at Prime Capital Investment Advisors company Earth Equity Advisors, joined Cheddar News to give some tips on green investments.
Investment in space was down 53% over the first three months of the year, according to a report from investment fund Space Capital. Chad Anderson, founder and managing partners of Space Capital, joined Cheddar News to discuss the funding downturn that's hit the lowest level in 14 quarters for the space industry.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
Pulitzer Prize winning digital media outlet BuzzFeed News is being shut down as part of a cost-cutting drive by its corporate parent that’s shedding about 15% of its entire staff, adding to layoffs made earlier this year.
