Cheddar's Kristen Scholer sits down with Pam Kaufman, Chief Marketing Officer at Nickelodeon, at the Ad Council's Annual Public Service Award dinner to discuss the network's strategy for its digital content. Kaufman talks about being equally focused on traditional TV and digital, as well as product. Nickelodeon is also targeting live content, and making it a huge priority in 2018.
Future Nickelodeon projects are also getting a warm reception from parent company Viacom after a year-long road of leadership changes. Nickelodeon just launched a 5-star family hotel in Punta Cana, Dominican Republic, in hopes of catering to what Kaufman calls "velcro" families. Velcro families are families who like to spend a lot of time together as a group.
Kaufman also talks about the '90s nostalgia boom, and how Nickelodeon is capitalizing on the trend. She reveals the network will start teasing a reboot of the Teenage Mutant Ninja Turtles in fall of 2018. Spongebob Square Pants is also making a comeback: the curtain goes up on a live Broadway production of the cartoon hit this December 4th.
Cheddar News reporter Ashley Mastronardi tracks the rise of the "mom-fluencer" or working mothers who have left their jobs to become full-time content creators. While not a new phenomenon, experts say the trend has gained momentum since the start of the pandemic.
Volkswagen's annual shareholder meeting was briefly disrupted Wednesday by protests over the company's factory in China's Xinjiang province, with a shouting, topless activist interrupting the speech by CEO Oliver Blume before she was hustled away by security personnel.
The number of Americans filing for jobless claims last week rose to its highest level in a year-and-a-half, though the labor market remains healthy by historical standards.
The process to purchase a home nowadays can be a daunting one, especially with inflation and higher interest rates in tow. Danielle Hale, chief economist at Realtor.com, joined Cheddar News to provide some tips for those looking to purchase a residence in a volatile environment.
Jetblue announced it's revamping its True Blue loyalty program by adding perks for travelers who haven't reached their frequent flier status and is an effort to have its program reflect shifting travel habits.
