Cheddar's Kristen Scholer sits down with Pam Kaufman, Chief Marketing Officer at Nickelodeon, at the Ad Council's Annual Public Service Award dinner to discuss the network's strategy for its digital content. Kaufman talks about being equally focused on traditional TV and digital, as well as product. Nickelodeon is also targeting live content, and making it a huge priority in 2018.
Future Nickelodeon projects are also getting a warm reception from parent company Viacom after a year-long road of leadership changes. Nickelodeon just launched a 5-star family hotel in Punta Cana, Dominican Republic, in hopes of catering to what Kaufman calls "velcro" families. Velcro families are families who like to spend a lot of time together as a group.
Kaufman also talks about the '90s nostalgia boom, and how Nickelodeon is capitalizing on the trend. She reveals the network will start teasing a reboot of the Teenage Mutant Ninja Turtles in fall of 2018. Spongebob Square Pants is also making a comeback: the curtain goes up on a live Broadway production of the cartoon hit this December 4th.
Joanne Rodriguez, founder and CEO of Mycocycle Inc., joined Cheddar News to discuss how her company uses mushrooms to decarbonize construction waste. "Mycocycle was started to address the waste mismanagement issue we have," she said. "Globally, we've got overflowing landfills that are creating human and environmental health issues."
The World Economic Forum recently released its future of jobs report and broke down what abilities employers are looking for. Julia Pollak, chief labor economist at ZipRecruiter, joined Cheddar News to discuss what top, in-demand job skills are needed in the rapidly-changing economy.
James Demmert, founder and chief investment officer of Main Street Research, joined Cheddar News to discuss market trends as investors digest mixed trading sessions with debt ceiling talks stalling.
This year's upfront presentations to advertisers happened against the backdrop of a massive writers' strike. Cheddar News broke down the big takeaways from how networks proceeded with their events and what upcoming TV and streaming shows were presented.
The Week's Top Stories is a guided tour through the biggest market stories of the week, from winning stocks to brutal dips to the facts and forecasts generating buzz on Wall Street.
With Americans' credit card debt mounting, Ted Rossman, senior analyst for Bankrate.com, stopped by the Cheddar News studio to offer some tips on how to pay down debt.
