Cheddar's Kristen Scholer sits down with Pam Kaufman, Chief Marketing Officer at Nickelodeon, at the Ad Council's Annual Public Service Award dinner to discuss the network's strategy for its digital content. Kaufman talks about being equally focused on traditional TV and digital, as well as product. Nickelodeon is also targeting live content, and making it a huge priority in 2018.
Future Nickelodeon projects are also getting a warm reception from parent company Viacom after a year-long road of leadership changes. Nickelodeon just launched a 5-star family hotel in Punta Cana, Dominican Republic, in hopes of catering to what Kaufman calls "velcro" families. Velcro families are families who like to spend a lot of time together as a group.
Kaufman also talks about the '90s nostalgia boom, and how Nickelodeon is capitalizing on the trend. She reveals the network will start teasing a reboot of the Teenage Mutant Ninja Turtles in fall of 2018. Spongebob Square Pants is also making a comeback: the curtain goes up on a live Broadway production of the cartoon hit this December 4th.
Consumers continue to navigate through rising costs at the register, whether it be at the grocery or department store. Beverly Harzog, personal finance and credit card expert with U.S. News & World Report, joined Cheddar News to provide tips on how to get the best deals during your shopping spree.
Delta Airlines responded to a class-action lawsuit that said the company inaccurately claimed to be the world's first "carbon-neutral company, saying it was "without merit."
Maurits Pots, founder and CEO of Tema ETFS, joined Cheddar News to discuss what market trends to look out for with the debt ceiling vote in the backdrop of investors' minds.
Used car prices have risen dramatically recently and continue to remain at a high rate. Cheddar News spoke with some customers and a salesman to get their take.
The U.S. government’s auto safety agency plans to require that all new passenger cars and light trucks include potentially life-saving automatic emergency braking and meet stricter safety standards within three years.
A judge ruled against Boeing and said families of passengers who died in the 737 Max crash in Ethiopia can seek damages for the pain and suffering felt by the victims shortly before the accident.
Used car prices are skyrocketing, with some costing as much as a brand new car. Cheddar News reporter Ashley Mastronardi has more on what's behind rising prices for pre-owned vehicles and some tips for getting the best bang for your buck.
