Cheddar's Kristen Scholer sits down with Pam Kaufman, Chief Marketing Officer at Nickelodeon, at the Ad Council's Annual Public Service Award dinner to discuss the network's strategy for its digital content. Kaufman talks about being equally focused on traditional TV and digital, as well as product. Nickelodeon is also targeting live content, and making it a huge priority in 2018.
Future Nickelodeon projects are also getting a warm reception from parent company Viacom after a year-long road of leadership changes. Nickelodeon just launched a 5-star family hotel in Punta Cana, Dominican Republic, in hopes of catering to what Kaufman calls "velcro" families. Velcro families are families who like to spend a lot of time together as a group.
Kaufman also talks about the '90s nostalgia boom, and how Nickelodeon is capitalizing on the trend. She reveals the network will start teasing a reboot of the Teenage Mutant Ninja Turtles in fall of 2018. Spongebob Square Pants is also making a comeback: the curtain goes up on a live Broadway production of the cartoon hit this December 4th.
CES 2024 starts this week in Las Vegas. It's set to feature swaths of the latest advances and gadgets across personal tech, transportation, health care, sustainability and more. Here's a list of the coolest announcements so far.
Astronauts will have to wait until next year before flying to the moon and another few years before landing on it. NASA on Tuesday announced the latest round of delays in its Artemis moon-landing program.
The Biden administration has enacted a new labor rule that aims to prevent the misclassification of workers as independent contractors. The labor department rule going into effect Tuesday replaces a scrapped Trump-era standard that lowered the bar for classifying employees as contractors
The KC-46 was to be the ideal candidate for a fixed-price development program. Instead, it has cost Boeing billions, and made industry wary of such deals.
Dave Long, CEO and Co-Founder of Orangetheory Fitness joins Cheddar to chat trends in the industry for 2024. He updates us on the company's plans to expand and what the state of the economy has meant for business.
One of the world's largest renewable energy developers will be getting hundreds of wind turbines from General Electric spinoff GE Vernova as part of a record equipment order and long-term service deal.
A moon landing attempt by a private US company appears doomed because of a fuel leak on the newly launched spacecraft. Astrobotic Technology managed to orient the lander toward the sun Monday so its solar panel could capture sunlight and charge its onboard battery.
Treasury Secretary Janet Yellen has announced that 100,000 businesses have signed up for a new database that collects ownership information intended to help unmask shell company owners. Yellen says the database will send the message that “the United States is not a haven for dirty money.”
