George Esquivel's Handcrafted Footwear is Meticulously Made in Southern California
Cheddar stops by Esquivel shoes in Southern California to learn about the intricate 100-step process involved in making some of the most in-demand shoes for Hollywood's elite. George Esquivel is at the center of it all, and takes Alyssa Julya Smith on a tour of his warehouse, where each shoe is handcrafted to perfection.
Esquivel's process takes over 100 steps to complete, and he has been perfecting and developing his craft for more than two decades. Esquivel explains that each shoe tells an individual story, and explains that he takes a specific mold of a person's foot to complete the custom-made footwear.
Celebrities like Brad Pitt, Ryan Seacrest, Laura Dern, and Michelle Monaghan are huge fans. He is also one of the most sought-after footwear designers for NBA stars, who have a hard time finding shoes big enough to fit. Esquivel keeps the molds, and is able to custom-make shoes for some of the biggest feet in the world.
The telecom giant AT&T is looking to make online learning more fun for students by engaging them with content from its partners at Warner Bros. Discovery. Mylayna Albright, the assistant vice president of corporate social responsibility for AT&T, joined Cheddar to discuss how the company came about with the free digital e-learning program that it's calling The Achievery. "We knew that once students went home as a result of the pandemic, it was very difficult for them, and we knew from research, specifically through Morning Consult, that parents and teachers realized that probably 80 percent of students felt that they would be more engaged if they had a more entertaining approach," she said.
Sourceful is an all-in-one platform for sourcing sustainable materials. The startup recently raised $20 million in a Series A round led by Index Ventures. Through its platform, Sourceful helps businesses find and design more eco-friendly packaging and reduce the carbon footprint of their supply chains. Wing Chan, Co-Founder and CEO of Sourceful, joined Cheddar News' Closing Bell to discuss.
If you did not attend Coachella and spent the weekend scrolling through Tiktok or Instagram, you probably saw a lot influencers comparing Revolve Festival to Fyre Fest.
Content creator Lars Gummer joins Cheddar News to discuss his experience at the festival.
Arthur Madrid, CEO of The Sandbox, and Steven Kolb, CEO of CFDA, join Cheddar News to discuss their partnership focused around fashion in the metaverse.
Actor Niecy Nash’s guest character Simone Clark on ABC’s "The Rookie" is getting a spinoff series of her own after a backdoor pilot arc on the hit cop show. Nash joined Cheddar News to discuss the developments for her character, who will be the oldest rookie in the FBI. "I just think her journey in the world is what's going to be delicious, watching her navigate this new career field, watching her unpack her complicated relationship with her father," she said. Nash also talked about the legacy of her other cop show, "Reno 911," which she called a "culty phenomenon."
Ever walk into a CVS to pick up some gum, maybe some Chapstick, only to get hit with a ridiculously long receipt? It’s no secret that most CVS purchases come with these comically long receipts. But what might surprise you is that these long receipts are part of a marketing plan that's paying off big time for CVS.
