*By Jacqueline Corba*
Video games and esports are front and center at the Cannes Lions International Festival of Creativity this week, and they've caught the eye of entrepreneur and digital advertising exec Gary Vaynerchuk.
"I have been lurking in the grass, as they say," VaynerMedia CEO Gary Vaynerchuk told Cheddar CEO Jon Steinberg in an interview Monday, alluding to the uber-popular game Fortnite.
The title dominated conversation at last week's E3, and the broader video game industry is looking to capitalize off that interest at Cannes Lions.
Interactive entertainment company Activision Blizzard [positioned its tent](https://twitter.com/jonsteinberg/status/1008380696052846592) front and center at the festival, an apparent effort to lure more advertisers to the industry.
And Vaynerchuk sees the appeal. He told Cheddar he plans to have 40 of the top 500 players on Twitch's game streaming platform come to his office in three weeks for a jam session.
"I have an enormous Twitch studio right outside my office. I speak to Ninja once a week, if not four times a week," said Vaynerchuck.
Ninja, whose real name is Tyler Blevins, is one of the biggest celebrities in the gaming world, with 8.5 million Twitch followers. In an interview from E3, the Fortnite champion told Cheddar's Alyssa Julya Smith he thinks the game is ready to take the eSports stage.
"They are just consistently updating and upgrading it," [said Ninja.](https://cheddar.com/videos/ninja-on-fortnites-future-in-esports) "No one really does that."
For the full interview, [click here](https://cheddar.com/videos/gary-vaynerchuk-launches-one37pm-brand).
A group of book authors has reached a settlement with AI company Anthropic after suing for copyright infringement. A federal appeals court filing Tuesday said both sides have negotiated a proposed class settlement, with terms to be finalized next week. Anthropic declined to comment. A lawyer for the authors called it a "historic settlement." In June, a federal judge ruled that Anthropic didn't break the law by training its chatbot on copyrighted books. However, the company was still facing trial over acquiring those books from online "shadow libraries" of pirated copies.
Elon Musk on Monday targeted Apple and OpenAI in an antitrust lawsuit alleging that the iPhone maker and the ChatGPT maker are teaming up to thwart competition in artificial intelligence.
Elon Musk’s X has reached a tentative settlement with former employees of the company then known as Twitter who’d sued for $500 million in severance pay.
Small-scale solar panels about the size of a door are poised to be plugged into more U.S. homes and apartments as homeowners and renters who want to harness the sun’s energy look for cheaper alternatives to rooftop installations.
Rebecca Bellan, Senior Reporter at TechCrunch, dives into ChatGPT’s GPT‑5 release—what’s new, what’s controversial, and why this model could change the game.
Intel CEO Lip-Bu Tan says he’s “always operated within the highest legal and ethical standards” after coming under pressure following President Donald Trump’s call for him to resign.
