Gap's #HiPowered Women

Jamie Gersh, CMO at Old Navy, talks the company's International Women's Day endeavors, including its adornment of five female statues in New York City with floral installations inspired by their spring dress collection. The #HiPower campaign celebrates the women that make-up 75% of Old Navy employees and Gap's initiatives for gender parity that saw the company become the first Fortune 500 Company to report equal pay for equal work.

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