Electronic Arts is in some trouble with its Star Wars fan base.
"Star Wars Battlefront 2," officially comes out on Friday, but many players are already upset over the expensive in-game transactions necessary to unlock certain characters. Tamoor Hussain, editor at GameSpot and Russell Holly, managing editor of VRHeads.com joined Cheddar to discuss the concept of paying extra within a game.
Hussain says that it used to take a significant number of hours to gain points in order to unlock certain characters, which upset players. So, companies began to add the option to buy the power to unlock them. But people are still upset. He says it could impact sales this week, but many people won't be looking into the issue too deeply.
Holly says in-game transactions are a tremendous business for Electronic Arts, which just bought Respawn Entertainment for over $400 million.
To ease some of the pressure, EA said that it will reducing the amount of resources it'll take to access key players in the upcoming game.
"They kind of changed the discoursed around the game," Hussain said, adding that this move will sway public opinion positively.
Brad Twohig, partner at Lightspeed Venture Partners, said that Fortnite has built itself into a kind of social network and that the community its developed will likely help the game maintain its popularity for some time to come.
Facebook doesn't report its latest earnings until Tuesday, but some analysts are already predicting a drop in the numbers amid security concerns and waning popularity among the platform's younger users. Chris Versace, chief investment officer at Tematica Research, predicted on Cheddar Monday that its quarterly earnings report will put Facebook ($FB) at $1.47 per share, down from $1.59 last year.
Hershey's ($HSY) has unveiled a deal to promote its latest candy creation, a combination Hershey-Reese's bar, with the help of two of esports' biggest names: DrLupo and Ninja. Cheddar was at TwitchCon in San Jose, Calif. and got an early look at Hershey's first foray into esports and live-streaming from the company's head of integrated media, Charlie Chappell.
In a tacit admission that its cloud-computing division was lagging behind competitors like Amazon and Microsoft, IBM announced it would shell out $34 billion for open-source software maker Red Hat for an amount equal to almost a third of IBM's market cap.
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At TwitchCon 2018, Twitch CEO Emmett Shear sat down with Cheddar CEO Jon Steinberg to discuss the streaming platform's explosive growth, the rise of Fortnite, and Twitch's relationship with parent company Amazon.
"Red Dead Redemption 2" hit store shelves on Friday with big ambitions. The hotly anticipated game, seven-years in the making, was met with wide acclaim, boosting stock in the game-maker, Take-Two Interactive ($TTWO), and earning comparisons to the mega-hit "Grand Theft Auto V." "Everyone loves 'Grand Theft Auto,' and they just believe that anything Rockstar [Games] can make is going to be a sure-fire hit," Peter Brown, Managing Editor for GameSpot said in an interview on Cheddar.
Next week marks 10 years since the debut of Bitcoin, and it's been a decade of both big ups and big downs. In a special episode of Cheddar's Crypto Craze, we looked at how the digital currency landscape has evolved since that fateful day in 2008.
Since Dailymotion was acquired in 2015 by French media conglomerate Vivendi, the video-sharing platform has grown its audience exponentially, according to CEO Maxime Saada. And now, the company's focus is fixed squarely on one concept: premium. "We decided to focus on premium content, premium audience, premium partner," told Cheddar Thursday.
U.S. stocks fell sharply Friday, putting the S&P on track for its worst monthly drop in 10 years. Tech stocks were among the biggest losers, with Amazon losing nearly 8 percent and Snap closing at another record low.
