Electronic Arts is in some trouble with its Star Wars fan base.
"Star Wars Battlefront 2," officially comes out on Friday, but many players are already upset over the expensive in-game transactions necessary to unlock certain characters. Tamoor Hussain, editor at GameSpot and Russell Holly, managing editor of VRHeads.com joined Cheddar to discuss the concept of paying extra within a game.
Hussain says that it used to take a significant number of hours to gain points in order to unlock certain characters, which upset players. So, companies began to add the option to buy the power to unlock them. But people are still upset. He says it could impact sales this week, but many people won't be looking into the issue too deeply.
Holly says in-game transactions are a tremendous business for Electronic Arts, which just bought Respawn Entertainment for over $400 million.
To ease some of the pressure, EA said that it will reducing the amount of resources it'll take to access key players in the upcoming game.
"They kind of changed the discoursed around the game," Hussain said, adding that this move will sway public opinion positively.
Disney's new streaming service and its acquisition of Fox assets will be the main fixation when the entertainment giant reports earnings and revenue after market close on Thursday.
Elon Musk will have someone to answer to at Tesla. The electric carmaker announced late Wednesday that Robyn Denholm would take Musk's place as chair of the board. Denholm, a Tesla board member, will leave her job as chief financial officer of Telstra, an Australian telco giant and inherit Musk's chairman duties full-time in six months when her notice period is complete.
Ford, the century-old automaker that all but invented the concept of the modern car, said it would acquire e-scooter start-up Spin as part of a broad re-positioning of the company as a mobility services provider in an era when car ownership is but one of many options for getting around. Cheddar discussed the strategy behind the acquisition with Sunny Madra, the vice president of tech incubator Ford X, and Euwyn Poon, the co-founder and president of Spin.
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Adrian Lovett, president and CEO of the non-profit Web Foundation, told Cheddar's Alex Heath why the rate of people getting online for the first time is becoming stagnant.
Services aren't just for tech companies ー retailers are also latching onto the recurring revenue trend. And for industry vet Office Depot, the services model promises serious growth. "We are not a retailer, we are an omni-channel company," Office Depot CEO Gerry Smith told Cheddar, underscoring the importance of services revenue and Office Depot's business-to-business division.
Microsoft will continue to provide technology to U.S. agencies and the military, despite the objections raised by employees over how the products are being used, specifically with regard to immigration and border control. "We will be proactive in using our voice," said Microsoft President Brad Smith, speaking to Cheddar from the 2018 Web Summit in Lisbon, Portugal. "We think we'll be more persuasive if we're engaged than if we withdraw."
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Political fixer-turned VC Bradley Tusk doesn't think it's sufficient to just bring voters to the polls ー he wants to bring the polls to them. "We know, fundamentally, democracy works when a lot of people vote, and it really doesn't work when very few people vote," Tusk told Cheddar on Tuesday.
Incoming Intuit CEO Sasan Goodarzi, currently the company's EVP of small business, tells Cheddar that the software company plans to lean on its open platform and innovations in artificial intelligence to put more money in the pockets of its customers. "There is not enough we could do for our customers," Goodarzi said Tuesday.
