Electronic Arts is in some trouble with its Star Wars fan base. "Star Wars Battlefront 2," officially comes out on Friday, but many players are already upset over the expensive in-game transactions necessary to unlock certain characters. Tamoor Hussain, editor at GameSpot and Russell Holly, managing editor of VRHeads.com joined Cheddar to discuss the concept of paying extra within a game. Hussain says that it used to take a significant number of hours to gain points in order to unlock certain characters, which upset players. So, companies began to add the option to buy the power to unlock them. But people are still upset. He says it could impact sales this week, but many people won't be looking into the issue too deeply. Holly says in-game transactions are a tremendous business for Electronic Arts, which just bought Respawn Entertainment for over $400 million. To ease some of the pressure, EA said that it will reducing the amount of resources it'll take to access key players in the upcoming game. "They kind of changed the discoursed around the game," Hussain said, adding that this move will sway public opinion positively.

Share:
More In Technology
VSCO Rides Subscription Boom to 2 Million Paid Users
Photo-editing app VSCO has already hit 2 million paid subscribers after crossing the 1 million subscribers threshold just in the first quarter of 2018. “It’s really a testament to how consumer-driven we are,” VSCO CEO Joel Flory told Cheddar. VSCO charges $20 per year for its subscription, and the business is now operating at break-even, Flory said.
Disney Shares Jump After Record Profit
Disney announced earnings for its latest quarter on Thursday, posting better than expected earnings and revenue as the company gets ready to launch its own streaming service to compete with Netflix and Amazon. Disney is also focused on closing its acquisition of 21st Century Fox.
Dating and Politics Go Hand in Hand with OKCupid
OkCupid is getting political. The popular dating app is finding that millennials are prioritizing politics more than ever when looking for a partner in love. Melissa Hobley, CMO of OkCupid, said the app has been asking its users more questions about their political views and using that information to improve their matches.
Roku CEO Unfazed By Stock Drop, Says Future Looks Bright
Despite losing a significant amount in market cap after reporting platform revenue earnings that fell short of Wall Street estimates, Roku CEO Anthony Wood said he isn't worried about the company's long-term prospects. "Our business is just fundamentally strong," Wood said Thursday in an interview on Cheddar.
Transportation is Top of Mind for Many Newly-Elected Officials
Americans seem to agree on at least one thing: no one likes a traffic jam — and congestion is at its all-time worst. Transportation was a prominent subject of this year's midterm elections. Election Day hosted over 300 transportation and infrastructure initiatives on the ballot, and on both the state and local levels, a number of newly-elected officials are now faced with the task of shaping that legislation and policy.
Bitmain Says It Is Shouldering the Burden of Crypto Anxiety
Bitmain’s Vice President of BTC.com, Alejandro De La Torre, addressed many of the controversies confronting the world's largest crypto mining company in a rare interview with Cheddar. He also said Bitmain is observing more people mining, even as the price of Bitcoin has decreased.
Load More