Electronic Arts is in some trouble with its Star Wars fan base.
"Star Wars Battlefront 2," officially comes out on Friday, but many players are already upset over the expensive in-game transactions necessary to unlock certain characters. Tamoor Hussain, editor at GameSpot and Russell Holly, managing editor of VRHeads.com joined Cheddar to discuss the concept of paying extra within a game.
Hussain says that it used to take a significant number of hours to gain points in order to unlock certain characters, which upset players. So, companies began to add the option to buy the power to unlock them. But people are still upset. He says it could impact sales this week, but many people won't be looking into the issue too deeply.
Holly says in-game transactions are a tremendous business for Electronic Arts, which just bought Respawn Entertainment for over $400 million.
To ease some of the pressure, EA said that it will reducing the amount of resources it'll take to access key players in the upcoming game.
"They kind of changed the discoursed around the game," Hussain said, adding that this move will sway public opinion positively.
Nick Bell, Snap’s longtime VP of Content, is leaving the company. He is the latest in a long string of executives to depart the embattled company since its initial public offering in early 2017.
SAP is acquiring survey software maker Qualtrics just before its planned IPO for $8 billion. Could Qualtrics be for SAP what Instagram was for Facebook? Dan Primack, business editor at Axios, joined Cheddar to analyze the deal.
SoftBank Founder Masayoshi Son is reportedly seeking $21 billion for the new entity that will be called SoftBank Corp. and begin trading Dec. 19
If you put together the sales generated from Black Friday, Cyber Monday, and Amazon's Prime Day in the U.S., it still would be less than the sales from Sunday's Singles Day shopping holiday in China.
These are the top stories, from Wall Street to Silicon Valley, that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Four years ago, Aziz “Hax$” Al-Yami was one of the best Super Smash Bros. Melee players in the world. But after suffering what he said felt like “an explosion” in his left wrist, Hax’s once-impressive tournament performances were marred by serious physical pain. So he found his own solution: a different type of controller. Hax talked to Cheddar Sports about his life-changing design.
Scott Belsky, the chief product officer at Adobe and author of 'The Messy Middle,' told Cheddar that good design now shapes how we use technology, on everything from new voice tech to augmented reality.
Astronaut Scott Kelly saw the sun rise and set about 32 times each day during the 520 total days he spent in outer space. He also spent considerable time looking at Planet Earth. Naturally, it changed his perspective ー in the most literal sense. Kelly shares that new perspective through images in his latest book, "Infinite Wonder: An Astronaut's Photographs from a Year in Space."
The internet can be a toxic place ー but it doesn't have to be, according to Deepak Chopra. The bestselling author and new age advocate is helping to build a healthier internet through a new Amazon Alexa skill that delivers his daily "intentions." The skill is a result of a partnership with A.I.-provider LivePerson's innovation lab, LivePerson Studios.
Credible.com is revamping how people refinance their mortgages ー in the time it takes to download an app. The platform has launched what it calls a modern mortgage marketplace, providing users with real-time rates from multiple lenders. Stephen Dash, founder and CEO of Credible.com, said it was time to rebuild the mortgage shopping and application process.
