Electronic Arts is in some trouble with its Star Wars fan base.
"Star Wars Battlefront 2," officially comes out on Friday, but many players are already upset over the expensive in-game transactions necessary to unlock certain characters. Tamoor Hussain, editor at GameSpot and Russell Holly, managing editor of VRHeads.com joined Cheddar to discuss the concept of paying extra within a game.
Hussain says that it used to take a significant number of hours to gain points in order to unlock certain characters, which upset players. So, companies began to add the option to buy the power to unlock them. But people are still upset. He says it could impact sales this week, but many people won't be looking into the issue too deeply.
Holly says in-game transactions are a tremendous business for Electronic Arts, which just bought Respawn Entertainment for over $400 million.
To ease some of the pressure, EA said that it will reducing the amount of resources it'll take to access key players in the upcoming game.
"They kind of changed the discoursed around the game," Hussain said, adding that this move will sway public opinion positively.
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Mike Whitlatch, vice president of global energy and procurement at UPS, discusses the parcel service's investment in the new trucks burning cleaner fuel.
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Lumos Helmet CEO Eu-wen Ding discusses the new high-tech helmet that offers front and rear lights, turn signals, and even technology that responds to your basic hand gestures.
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Leo Simonovich, global head of industrial cyber and digital security for Siemens Gas and Power, spoke with Cheddar about the evolving threat to utilities and other industrial sites.
