Electronic Arts is in some trouble with its Star Wars fan base.
"Star Wars Battlefront 2," officially comes out on Friday, but many players are already upset over the expensive in-game transactions necessary to unlock certain characters. Tamoor Hussain, editor at GameSpot and Russell Holly, managing editor of VRHeads.com joined Cheddar to discuss the concept of paying extra within a game.
Hussain says that it used to take a significant number of hours to gain points in order to unlock certain characters, which upset players. So, companies began to add the option to buy the power to unlock them. But people are still upset. He says it could impact sales this week, but many people won't be looking into the issue too deeply.
Holly says in-game transactions are a tremendous business for Electronic Arts, which just bought Respawn Entertainment for over $400 million.
To ease some of the pressure, EA said that it will reducing the amount of resources it'll take to access key players in the upcoming game.
"They kind of changed the discoursed around the game," Hussain said, adding that this move will sway public opinion positively.
Cruise, the autonomous-vehicle company backed by General Motors and Honda, unveiled the Origin on Tuesday which it says is the first self-driving vehicle designed from the ground-up to get from here to there without a driver.
Investors were eager to see how the company fared following the launch of Disney+ and AppleTV+ in November and in light of the upcoming launch of NBCUniversal’s Peacock streaming service.
CoinTracker, a startup that helps people calculate their taxes on crypto holdings, is introducing a free tier of service for users with less than 200 crypto transactions in a tax year as the IRS makes turns its attention to investors in “virtual currencies.”
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Greg Marsh, CEO of key duplication service KeyMe, wants his company to become the most trusted name in locksmithing and just got a boost from a $35 million round of fundraising.
The tech industry in the City of Angels is booming and Dot.La, a new digital media startup, wants to tell its story.
Atom Finance is challenging Bloomberg — whose eponymous terminal continues to dominate trading floors — by trying to develop a simpler product offering the depth of information that an institutional product might offer, but without a price tag that would break the bank for retail investors.
Here are the headlines you Need 2 Know for Friday, January 17, 2020.
Comcast announced more details about its upcoming service Peacock at a special investor presentation Thursday.
The UK-based startup Arrival, which is building small- and medium-sized electric vans for deliveries and other commercial roles, announced this week that it’s attracted a $110 million investment from Hyundai and Kia. The company says the partnership bumps Arrival’s valuation to more than $3 billion dollars.
