Electronic Arts is in some trouble with its Star Wars fan base.
"Star Wars Battlefront 2," officially comes out on Friday, but many players are already upset over the expensive in-game transactions necessary to unlock certain characters. Tamoor Hussain, editor at GameSpot and Russell Holly, managing editor of VRHeads.com joined Cheddar to discuss the concept of paying extra within a game.
Hussain says that it used to take a significant number of hours to gain points in order to unlock certain characters, which upset players. So, companies began to add the option to buy the power to unlock them. But people are still upset. He says it could impact sales this week, but many people won't be looking into the issue too deeply.
Holly says in-game transactions are a tremendous business for Electronic Arts, which just bought Respawn Entertainment for over $400 million.
To ease some of the pressure, EA said that it will reducing the amount of resources it'll take to access key players in the upcoming game.
"They kind of changed the discoursed around the game," Hussain said, adding that this move will sway public opinion positively.
Ford's luxury line, Lincoln, announced plans to release an electric pickup truck in partnership with Rivian.
Apple's fiscal first-quarter results released Tuesday provided the latest proof that the fears hanging over the consumer electronics icon might have been unfounded. The company's profits and revenue topped analyst projections.
The human resources tech platform company brings its total funding to $143 million with the investment led by Union Square Ventures and FirstMark Capital.
The pilot program, rolled out in San José, aims to deter what has become a major source of side-eye – and safety concerns – for Lime and similar micromobility offerings.
The company raised the Series B funding led by the real estate arm of Mitsubishi to build out its three-pronged business model: a subscription service for brokers, an analytics service for tracking real estate trends, and an auction service.
General Motors on Monday announced that it plans to open its first assembly plant dedicated entirely to electric vehicles – and that it’s doing so in the United States.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Cheddar's Hope King took a spin in the Yandex driverless car during the Consumer Electronics Show.
The company is offering a “concierge-style” service that delivers virtually any EV and plug-in hybrid available in the U.S. straight to customers’ driveways
The IRS wants to get tougher on the 8 percent of Americans who have ever invested in cryptocurrency.
