Electronic Arts is in some trouble with its Star Wars fan base.
"Star Wars Battlefront 2," officially comes out on Friday, but many players are already upset over the expensive in-game transactions necessary to unlock certain characters. Tamoor Hussain, editor at GameSpot and Russell Holly, managing editor of VRHeads.com joined Cheddar to discuss the concept of paying extra within a game.
Hussain says that it used to take a significant number of hours to gain points in order to unlock certain characters, which upset players. So, companies began to add the option to buy the power to unlock them. But people are still upset. He says it could impact sales this week, but many people won't be looking into the issue too deeply.
Holly says in-game transactions are a tremendous business for Electronic Arts, which just bought Respawn Entertainment for over $400 million.
To ease some of the pressure, EA said that it will reducing the amount of resources it'll take to access key players in the upcoming game.
"They kind of changed the discoursed around the game," Hussain said, adding that this move will sway public opinion positively.
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Google parent company Alphabet released its first earnings report since Sundar Pichai took over as CEO in December when founders Larry Page and Sergey Brin stepped down from their management roles.
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The membership-based primary care provider came to the table with an ambitious business proposition: that primary care can use technology and high-end customer service to draw in patients willing to pay a little extra.
Cheddar got an exclusive ride in the front seat of a Street View vehicle in New York City -- and sat down with Andrew Lookingbill, engineering director at Google Maps, and Ethan Russell, the director of product management at Google.
Easy Aerial CEO and co-founder Ido Gur talked to Cheddar about giving police a "bird's eye view" of the Hard Rock Stadium parking lot this Sunday when the Kansas City Chiefs and San Francisco 49ers square off.
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