Electronic Arts is in some trouble with its Star Wars fan base.
"Star Wars Battlefront 2," officially comes out on Friday, but many players are already upset over the expensive in-game transactions necessary to unlock certain characters. Tamoor Hussain, editor at GameSpot and Russell Holly, managing editor of VRHeads.com joined Cheddar to discuss the concept of paying extra within a game.
Hussain says that it used to take a significant number of hours to gain points in order to unlock certain characters, which upset players. So, companies began to add the option to buy the power to unlock them. But people are still upset. He says it could impact sales this week, but many people won't be looking into the issue too deeply.
Holly says in-game transactions are a tremendous business for Electronic Arts, which just bought Respawn Entertainment for over $400 million.
To ease some of the pressure, EA said that it will reducing the amount of resources it'll take to access key players in the upcoming game.
"They kind of changed the discoursed around the game," Hussain said, adding that this move will sway public opinion positively.
Bala Ganesh, VP of UPS Advanced Technology Group, told Cheddar Thursday that the shipping and pharmacy companies worked closely with the Federal Aviation Administration to get the drone deliveries up and running.
NASA Administrator Jim Bridenstine announced Thursday the three companies that will develop, build and fly lunar landers, with the goal of returning astronauts to the moon in 2024 and ultimately on to Mars.
The Motion Picture Academy bends the rules for streaming movies this year to qualify for Oscars amid the coronavirus, but large theater changes push back against studios that want to release their films online breaking theater exclusivity even after the pandemic ends.
The spotlight is still on Quibi, which just launched on April 6 in the middle of the pandemic. Its Daily Essentials provides bite-sized chunks of news and lifestyle topics.
Sarah Cooper, the performer behind the viral video, talked to Cheddar Wednesday about why she chose to riff on the POTUS.
Some Amazon workers, members of a non-profit group focused on worker's rights called United For Respect, contend the $1.15 trillion company isn't doing enough to protect them from the coronavirus.
Damon Wayans Jr. and his business partner Kris Jones pivoted their Special Guest app, developed to book live entertainment, to
Neal Shapiro, president of the New York metro area public broadcasting station WNET, told Cheddar Monday that PBS stations are offering kids the tools to stay on track with their schooling via educational television.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Tom Doll, president and CEO of Subaru of America, discussed
