Mattel is set to release a sequel to its popular game UNO, called DOS. Mattel's Senior Director of Global Gaming, Ray Adler, sits down with Alyssa Julya Smith in Los Angeles to introduce the world to the new game, and explain exactly how you play.
Adler says DOS has been in the works for awhile, and the company decided that the time was right to introduce a similar game with new rules. He explains that after 46 years, they have had a lot of great momentum with UNO, which was up 12 percent last year in terms of popularity.
He explains that DOS is very similar to UNO. You are trying to get rid of all your cards, but there is a twist in terms of how you can actually get rid of them. He says that they took a while to make sure the game play was solid and to properly develop the rules.
Adler also says the he hopes DOS will be part of the new UNO app that Mattel launched earlier this year. DOS will be available at Target starting March 4, 2017.
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PWC Forecasts Entertainment and Media Market
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