*By Michael Teich*
LA Dodgers pitcher Ross Stripling is having a breakout season on the mound, but the 28-year-old, who's also a licensed stock broker for B. Riley FBR, has his eyes on more than just the game.
The pro athlete told Cheddar in an interview Thursday that he is bullish on FANG stocks and holds about 65 percent of his portfolio in the tech sector. Stripling said he applies a similar mindset to investing and baseball.
“You have to be gutsy. You have to go with your gut,” he said. "If you pick a company you like, you got to trust it and go with it.”
Stripling also sees technology potentially transforming the game of baseball. He acknowledged that he heard the league could be leaning towards replacing umpires with artificial intelligence that can identify strike zones and track balls and strikes.
“Guys always complain about umpires, you know, but now we might have an automated zone, which would be crazy.”
For the full interview, [click here](https://cheddar.com/videos/la-dodgers-pitcher-ross-stripling-does-it-all-from-the-mound-to-the-markets).
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Patriots wide receiver Julian Edelman might be the MVP of the Super Bowl, but the #MVP award for Super Bowl brands goes to Planters' Mr. Peanut. Mr. Peanut won Twitter's #BrandBowl contest for generating the most brand-related tweets during the Big Game. "They ran a really smart sweepstakes on Twitter and were giving things away during the game," Ryan Oliver, Twitter head of brand strategy, told Cheddar on Monday.
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar.
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While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at Twitter ($TWTR), said the Brand Bowl is a celebration of the advertisers that are being talked about on Twitter.
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
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