Fridababy: Making the Grossest Part of Parenting Easier
Chelsea Hirschhorn has built an empire around baby products that handle the grossest parts of raising a baby. Hirschhorn is the CEO of Fridababy and she joins Cheddar to explain how she has launched 17 viral products that are helping millennial parents across the country.
Fridababy was started in 2014 and since then has built out to include 17 products. Some of the most popular products include a device that helps suck out snot and a toothbrush with three brush heads.
When it comes to their retail strategy, Hirschhorn says certain products are more immune to the digital shift. When an infant is sick, parents are not going to wait for Amazon prime to deliver, they are going to run out to the nearest corner store. So Hirschhorn says she wants to be in every corner store.
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A Michigan judge is putting sponges in the hands of shoplifters and ordering them to wash cars in a Walmart parking lot when spring weather arrives. Genesee County Judge Jeffrey Clothier hopes the unusual form of community service discourages people from stealing from Walmart. The judge also wants to reward shoppers with free car washes. Clothier says he began ordering “Walmart wash” sentences this week for shoplifting at the store in Grand Blanc Township. He believes 75 to 100 people eventually will be ordered to wash cars this spring. Clothier says he will be washing cars alongside them when the time comes.