FORTO Coffee Shots: A Healthier Caffeine Alternative?
*By Madison Alworth*
Neel Premkumar, CEO of energy-shot company FORTO, thinks he can hit a billion dollars in sales in five years.
And he hopes a recent deal with Walmart can help get him there.
"It's a huge deal. Walmart took us into the coffee aisle, which is the first time a small-rated, coffee shot made it into the big boys' \[club\]," Premkumar told Cheddar on Friday.
FORTO, whose two-ounce shots contain as much caffeine as one or two cups of coffee, expanded its reach to 3,700 Walmart stores just last month.
The growth is part of what Premkumar called a "new wave of coffee."
"We've more than doubled every single year. We are probably the fastest-growing beverage brand in the U.S. at this point."
For full interview, [click here](https://cheddar.com/videos/forto-coffee-shots-for-energy).
Skift Editor-In-Chief Sarah Kopit discusses how summer travel plans remain uncertain for most as many international travelers are leery to travel abroad. Watch!
Seth Schachner, Managing Director at Strat Americas, on Hollywood's latest blockbusters utilizing content creation. Plus, the future of YouTube and TikTok.
Ashley Gold, Axios' Tech/Policy reporter, discusses what the future of Google and search engines will look like after the tech giant faces an antitrust trial.
Seth Goldstein, Equity Strategist at Morningstar, breaks down Tesla's earnings report, talks Musk's future with the company and how stocks have responded.
Senior Health Correspondent for TIME, Alice Park, gives us a deeper look into how Eli Lilly's new pill orforglipron may change the healthcare industry.
Archer Aviation CEO Adam Goldstein talks about the advancements in electric air taxis and how his company is changing the future of air transportation. Watch!