FORTO Coffee Shots: A Healthier Caffeine Alternative?
*By Madison Alworth*
Neel Premkumar, CEO of energy-shot company FORTO, thinks he can hit a billion dollars in sales in five years.
And he hopes a recent deal with Walmart can help get him there.
"It's a huge deal. Walmart took us into the coffee aisle, which is the first time a small-rated, coffee shot made it into the big boys' \[club\]," Premkumar told Cheddar on Friday.
FORTO, whose two-ounce shots contain as much caffeine as one or two cups of coffee, expanded its reach to 3,700 Walmart stores just last month.
The growth is part of what Premkumar called a "new wave of coffee."
"We've more than doubled every single year. We are probably the fastest-growing beverage brand in the U.S. at this point."
For full interview, [click here](https://cheddar.com/videos/forto-coffee-shots-for-energy).
Apple CEO Tim Cook said Thursday that the majority of iPhones sold in the U.S. in the current fiscal quarter will be sourced from India, while iPads and other devices will come from Vietnam as the company works to avoid the impact of President Trump’s tariffs on its business. Apple’s earnings for the first three months of the year topped Wall Street’s expectations thanks to high demand for its iPhones, and the company said tariffs had a limited effect on the fiscal second quarter’s results. Cook added that for the current quarter, assuming things don’t change, Apple expects to see $900 million added to its costs as a result of the tariffs.
