Car racing remains a male-dominated sport, but there are signs that there could be change coming down the road.

Only five female drivers have entered a Formula One Grand Prix, ten women have entered an Indy 500 race, and 16 women have driven in a NASCAR Cup Series. There’s hope for change, though, in the Formula E all-electric vehicle competition, which has already featured three female drivers during its seven seasons.

“Aside from gender, we’re all our individual characters,” said ROKiT Venturi Formula E team principal Susie Wolff. “There cam be boys that prefer ballet and girls that prefer cars, and it's just making sure that we make sure that the girls that are interested in the sport are getting the opportunity to enter and be successful.”

In 2014 Wolff became the first woman to participate in a Formula One weekend in more than two decades when she drove in a practice session. She now leads ROKiT Venturi’s team and a third team's members are women.

“It's hugely advantageous for me in my role now, the fact that I was a driver, because I know what it's like for the drivers in the car and I know the pressures they're under,” she explained. “And I also, from my perspective now, see what it takes to get the right environment, the right people on board to create that energy in the team which can be be such an important part of success.”

Adding women gives teams another vantage point, added ROKiT Venturi head of partnerships Chloe Bearman. 


“I think being a female adds a different perspective and definitely the team I’m at right now, with Venturi, we're leading the way,” she said. “And we're showing that a team that is diverse, there's real strength in that.”

Forty-eight percent of workers for Formula E and member organizations are women. With electric cars emerging as the future of the automotive industry, the organization is hoping it can pave the way for further gender equality.

“The great thing is when you walk up and down that grid is that more girls feel like they can take part,” said Formula E chief strategy and business development officer Hannah Brown.

Share:
More In Sports
Closing Bell: January 19, 2018
In this week's episode of The Crypto Craze Cheddar Anchors Brad Smith and Baker Machado explain the biggest trends in the market. Cable and satellite entertainment company Starz filed a petition, asking the FCC to step in to resolve a fight with Altice. Facebook announces an update to its news policy. Amazon is increasing its prices.
The Making of PepsiCo Super Bowl Ads
To get you in the Super Bowl spirit PepsiCo is rolling out advertisements to gear up for the game. Greg Lyons, CMO of Pepsi Beverage, and Jen Saenz, CMO of Frito-Lay explain the messages behind the company's iconic ads this season.
Between Bells: January 18, 2018
On VF Hive: We’re joined by the crew from Vanity Fair's Hive to discuss Bannon's Mueller investigation subpoena. On Between Bells: Winter Olympics diplomacy, and Ellen Pompeo's payday. With New York Magazine, Latina Magazine, and FHM.
The Winter Olympics Get a Unified Boost
North Korea and South Korea shocked the world by announcing plans to march under a unified flag at the upcoming Winter Olympic Games. FHM's Nick Dimengo joins Cheddar to discuss whether the news will increase interest in the games.
The Players' Tribune Giving a Voice and Pen to Pro Athletes
What's better than reading in-depth news about your favorite athletes, perhaps getting that news straight from the players' pen or mouth? "The Players' Tribune" is a sports media company started by Derek Jeter back in 2014. Since then, TPT has grown into video, continued to break news, and builds recognition in the sports space.
Making Football A Safer Sport
VICIS CEO Dave Marver discusses the Zero1 helmet, rated by the NFL as the safest ever made. Marver explains what makes the helmet different and what's next for the company.
The John Wall Street Approach to Sports News
People have compared trading on the stock market to playing a sport. You need to know the players, when to make your move, and how to win. So why not follow the sports industry and sports business like how you follow the stock market news? Corey Leff thinks you should. That is why he started "John Wall Street," a newsletter that covers the ins and outs of the sports industry.
Between Bells: January 11, 2018
On VF Hive, we're joined by the crew at Vanity Fair's Hive to discuss Oprah's White House ambitions and Steve Bannon's next moves. Then on Between Bells, we break down the new allegations against James Franco and the Lavar Ball drama sweeping the NBA.
Load More