To get you in the Super Bowl spirit PepsiCo is rolling out advertisements to gear up for the game. Greg Lyons, CMO of Pepsi Beverage, and Jen Saenz, CMO of Frito-Lay explain the messages behind the company's iconic ads this season.
For the first time in company history, PepsiCo is combining an ad for two brands. Doritos Blaze is linking up with Mountain Dew Ice. "They are a really natural fit together as brands," said Saenz.
"There's no perfect formula," says Lyons. "This year I think consumers really want to smile." NBC is charging $5 million for a thirty second ad. More than 40 percent U.S. households are expected to tune into this year's Super Bowl on television.
Larry Cuculic, President and CEO of WorldHotels, explains Best Western's global rebrand, its new loyalty program and its strategy to compete with hotel giants.
Emily Ketchen, Lenovo's Chief Marketing Officer, discusses how Gen Z uses AI, what students expect from the technology and the future of AI-powered devices.
Christopher Zara, News Director at Fast Company, breaks down Apple's $114 billion quarter, its foldable iPhone and new CEO John Ternus' first big test.
Emily Peck, Axios reporter and co-author of Axios Markets, breaks down AI funding, Anthropic’s IPO and how the midterms could threaten data center investments.
