*By Conor White*
The former NFL star Victor Cruz said the league's new rule requiring players on the field to stand during the national anthem exacerbates an us-against-them dynamic between owners and players.
"It just doesn't make sense to me," Cruz said in an interview Thursday with Cheddar. "I just don't understand why you're retracting a player's right to even protest or do anything that you wanted to do. It just feels like you're continuing the narrative that you're the player, and we're the hierarchy, and you have to listen to us, and pay attention, and do as we say."
The former New York Giants wide receiver vocalized what some current players have said they are feeling.
Last week, the NFL announced it would fine a team an undisclosed amount if any of its players were to kneel during the playing of the national anthem. Players can stay in the locker room during the anthem if they do not want to stand.
In an [interview with ESPN](http://www.espn.com/blog/nflnation/post/_/id/211882/victor-cruz-youve-got-to-respect-the-flag) in 2016, Cruz had said the American flag needed to be respected, and that he thought players should stand with their teammates during the anthem "regardless of how you feel about things that are going on in America."
Now, the 31 year old said NFL players should be able to express themselves.
"I still stand by those players who are protesting, fighting for a change, or fighting for the right things to be done, not only in the NFL, but across the world," Cruz said.
For the full interview, [click here](https://cheddar.com/videos/victor-cruz-makes-an-impact-off-the-football-field).
These are the headlines you Need 2 Know for Wednesday, Feb, 6, 2019.
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These are the headlines you Need 2 Know for Tuesday, Feb. 5, 2019.
Chris 'Hellpockets" Fields reflects on the Red Bull Final Summoning. Hellpockets also weighs on the character changes in Dragon Ball Fighterz.
Patriots wide receiver Julian Edelman might be the MVP of the Super Bowl, but the #MVP award for Super Bowl brands goes to Planters' Mr. Peanut. Mr. Peanut won Twitter's #BrandBowl contest for generating the most brand-related tweets during the Big Game. "They ran a really smart sweepstakes on Twitter and were giving things away during the game," Ryan Oliver, Twitter head of brand strategy, told Cheddar on Monday.
Bud Light topped Salesforce's list of most buzzed-about brands during the Super Bowl, followed closely by Pepsi, Budweiser, Doritos, and Avocados from Mexico. Rob Begg, Salesforce's vice president of product marketing, said what set those brands apart was their active engagement on social media. "One of the things we did see with brands over the Super Bowl were the ones who had the highest mentions and the biggest buzz were the ones that sort of carried the advertising conversation online,” he told Cheddar.
These are the headlines you Need 2 Know for Monday, Feb. 4, 2019.
While the New England Patriots and Los Angeles Rams face off for the Super Bowl title, advertisers will be waging their own battles during Twitter's Brand Bowl 53. Ryan Oliver, senior director of brand strategy for the U.S. and Canada at Twitter ($TWTR), said the Brand Bowl is a celebration of the advertisers that are being talked about on Twitter.
Wine manufacturer Yellow Tail can’t buy a national ad during the Super Bowl ー but that won't stop the company from getting its “Tastes like Happy” campaign out to the public in spectacular fashion. To skirt the category exclusivity hold that Anheuser-Busch InBev ($BUD) has on the Big Game, Yellow Tail bought 81 local ads ー which cover about 90 percent of the nation.
Millions of people around the world are getting ready for the Super Bowl on Sunday. And while the day is all fun and games, there's still a serious discussion happening about player safety. Now, two leading sports brands have teamed up to design new, state-of-the-art equipment using 3D printing. Joe DeSimone, co-founder and CEO of Carbon, stopped by Cheddar with more on how technology is making football more safe, head to toe.
