John Sculley, Former Apple CEO and Co-Founder of Zeta Global, joins Cheddar to discuss a new funding round done by Zeta Global. The company is now estimated to be worth $1.3 billion, after raising $140 billion in August.
Sculley talks about what Zeta Global is looking for when it comes to acquisitions. Since 2007, the firm has bought almost a dozen companies, and now potential targets are coming to the company directly. Sculley says Zeta's growth rate is almost 40% each year, and it's very profitable. He believes smaller companies want to be advised by the cloud marketing company.
Zeta Global serves about 70% of the Fortune 500 companies.
The company's goal is to get bigger at a fast pace and continue growing. Sculley talks about the marketing duopoly of Google and Facebook, and why the two tech companies have had such success in the marketing world.
The Google-owned company received accreditation for brand safety from the Media Rating Council, a non-profit organization created in the 1960s to help self-regulate the media industries.
Shop's general manager Carl Rivera spoke with Cheddar about increasing its reach for both consumers and merchants on the social media networks.
In the 1920s, an army of real estate boosters set out to redefine Florida from an economic backwater to a ritzy vacation destination, sparking a land boom — and bust — the likes of which America had never seen before.
From Wall Street to Silicon Valley, these are the top stories that moved markets and had investors, business leaders, and entrepreneurs talking this week on Cheddar.
Cyprus-based Nexters, maker of the mobile game "Hero Wars", has gone public in a deal with Russian media mogul Ivan Tavrin's blank-check company, Kismet Acquisition One.
As consumer wearables gain purchase, the use of wearables in the workplace, a category broadly referred to as enterprise wearables, has struggled to make lift-off.
It took just one tweet from Rihanna to anger the Indian government and supporters of Prime Minister Narendra Modi’s party.
Brian Murphy, ReliaQuest CEO, spoke with Cheddar about what his firm faces in securing Super Bowl LV in Tampa Bay, Florida.
Co-founder and CEO Sharat Sharan spoke with Cheddar about how the webinar platform delivers digital engagement and data leading to its successful IPO.
Super Bowl champion and New Jersey native Victor Cruz recently launched a new fitness program called UNDRAFTED on the Ladder app.
