*By Christian Smith*
Fitbit doesn't plan to exit the fitness-tracker space for smartwatches anytime soon, said VP of product marketing Melanie Chase.
"A lot of the buzz and conversation has been about the growth in the smartwatch industry, and it's easy to get distracted from the fact the tracker market is still huge," Chase said Tuesday in an interview on Cheddar.
Fitbit on Monday unveiled the Charge 3, what it calls its most technologically advanced fitness tracker to date. The device features a swim-proof design and improved health and sleep trackers.
The Charge family of products is the company's most successful line of trackers. According to company data, Fitbit has sold 35 million in the line so far. Fitbit made its first venture into the smartwatch market earlier this year when it launched the Versa.
While the wearable market has had its ups and downs, research firm IDC predicts that consumers will buy 43 million smartwatches and 46 million fitness trackers this year ー and Fitbit wants in on the action.
"As the leader in the tracker category it's important for us to continue to invest in people who love trackers while also growing in the smartwatch space with introductions like Versa," Chase said.
The Fitbit Charge 3 retails for $149.95. It's already available for pre-order on Fitbit's [website](https://www.fitbit.com/home) and will be sold in stores this October.
For full interview [click here] (https://cheddar.com/videos/fitbit-gives-first-look-at-most-technologically-advanced-fitness-tracker-yet).
Taking a look at investment strategy as the new year gets into full swing.
Americans stepped up their spending in December more than expected, closing out the holiday season and the year on an upbeat tone. The Commerce Department said retail sales rose 0.6% in December compared with a November’s 0.3% increase.
A New York architect charged in a string of slayings known as the Gilgo Beach killings was accused in a 25-year-old Connecticut woman's death.
Uber purchased Drizly in a cash-and-stock deal for $1.1 billion in 2021. The drink delivery app will shut down in March, according to Uber.
After Donald Trump's victory at the Iowa caucus, Nikki Haley and DeSantis continue their campaigns as New Hampshire's primary looms.
Christine Short, VP of Research at Wall Street Horizon, shares insights on small and big banks earnings, a fresh round of layoffs in the tech world, and what to expect from upcoming rate decisions.
More executives are feeling better about the global economy. But a growing number don’t think their companies will survive the coming decade without a major overhaul because of pressure from climate change and technology like artificial intelligence.
The International Olympic Committee has signed the first beer brand in the 40-year history of a sponsorship program that earns billions of dollars for the organization and international sports.
The latest calculations from several science agencies showing Earth obliterated global heat records last year may seem scary. But scientists worry that what’s behind those numbers could be even worse.
Along with the $122 million from delinquent millionaires in October, nearly half a billion dollars in back taxes from rich tax cheats has been collected.
