Firewire Surfboards Reduces Waste By 95% with Environmentally-Friendly Boards

Firewire is a surfboard company that is the only one with ECOBOARD Certification, creating environmentally-friendly surfboards out of reusable materials. Alyssa Julya Smith sits down with CEO Mark Price to discuss what the company is doing to reduce waste by 95%. He talks about Firewire's mission to become waste-free by 2020, if not sooner. Price also brought some of the company's surfboards made out of a raw material, such as wool. He talks about the fact that surfboard material construction has been the same for 40 years, with most builders producing boards that are dangerous for the makers, not biodegradable, and tend to fall apart after several months.

More In Business

Markets React to Fed Cut: Citi on Earnings, AI Spending, and the Road to 2026

Citi’s Drew Pettit breaks down how the Fed’s latest rate cut is reshaping equity markets, earnings expectations and sector strategy.

Inside Wealthfront’s Big IPO Moment and the Future of Robo Advisors

Wealthfront’s CFO Alan Iberman talks the $2.05B IPO and the major moment for robo banking as the company bets on AI, automation, and “self-driving money."

Big Business This Week: Inside the battle for Warner Bros.

It’s the intrigue of the hour in Hollywood, and the implications are real for the U.S. entertainment and news industries.

Why a sequel isn’t always the answer to people’s demands for more

Ask yourself if you actually want to see some of the popular film franchises continue.

Inside the Fed’s Decision to Cut Rates

The Fed cut rates, sparking market swings. Bill Mann unpacks the decision, the economy’s direction, policy risks, and what investors should know.

The Hybrid Work Revolution: Why Mark Dixon Says the Office Will Never Be the Same

Mark Dixon shares how IWG supports companies through hybrid work, RTO shifts, and the next era of flexible workspaces.

Inside the Surge: How Sports Betting Is Dominating the U.S. Market

U.S. sports betting is booming as NFL and college football fuel massive activity. BetMGM CEO Adam Greenblatt breaks down trends, growth, and what’s next.

Inside Netflix’s $72B Gamble: Is This the End of Traditional Hollywood?

With a merger this big, creators, studios, and theaters all face uncertain futures. Here’s what experts are worried about and what good could come from it.

A Former CEO Says Companies Are Doing Leadership Wrong — Here’s His Fix

With disengagement rising and hybrid work shifting, 'Everybody Matters' author Bob Chapman explains why treating people well could define the future of work.

Big Business This Week: Retail’s new trilogy: Gen Z, AI, and Ozempic

We sat down with Ali Furman, U.S. Consumer Markets Industry Leader at consulting firm PwC to ask what trends she garnered from the initial data this year.

Load More