Firewire Surfboards Reduces Waste By 95% with Environmentally-Friendly Boards
Firewire is a surfboard company that is the only one with ECOBOARD Certification, creating environmentally-friendly surfboards out of reusable materials. Alyssa Julya Smith sits down with CEO Mark Price to discuss what the company is doing to reduce waste by 95%.
He talks about Firewire's mission to become waste-free by 2020, if not sooner. Price also brought some of the company's surfboards made out of a raw material, such as wool.
He talks about the fact that surfboard material construction has been the same for 40 years, with most builders producing boards that are dangerous for the makers, not biodegradable, and tend to fall apart after several months.
American businesses that rely on Chinese goods are reacting with muted relief after the U.S. and China agreed to pause their exorbitant tariffs on each other’s products for 90 days. Many companies delayed or canceled orders after President Donald Trump last month put a 145% tariff on items made in China. Importers still face relatively high tariffs, however, as well as uncertainty over what will happen in the coming weeks and months. The temporary truce was announced as retailers and their suppliers are looking to finalize their plans and orders for the holiday shopping season. They’re concerned a mad scramble to get goods onto ships will lead to bottlenecks and increased shipping costs.
Shopping expert Trae Bodge discusses how talks between the U.S. and China is good news for now, but uncertainty remains for back-to-school and the holidays.
Jake Traylor, White House reporter at Politico, joins Cheddar to discuss how Trump is aiming to lower drug prices and how it differs from Biden's approach.
Sheryl Palmer, CEO of Taylor Morrison, talks tariff uncertainty, being a female leader in a male dominated industry and what homebuyers need to know. Watch!
