People participate during a Unity Celebration event on the Sydney Harbour Bridge in Sydney, Sunday, June 25, 2023, as part of the lead up to the FIFA Women's World Cup soccer tournament. Australia and New Zealand will co-host the women's World Cup starting on July 20. (AP Photo/Rick Rycroft)
FIFA has its first gambling sponsor for the Women’s World Cup, announcing a deal Monday with the New Zealand state monopoly betting agency TAB.
FIFA said TAB will be promoted in the four New Zealand stadiums at the July 20-Aug. 20 tournament being co-hosted with Australia. The value of the sponsorship was not disclosed.
The deal follows a gambling sponsorship for FIFA at the men’s 2022 World Cup in Qatar, also in the third-tier “supporter” category, to promote the Betano brand in Europe.
The New Zealand betting agency returns commission to sports it takes bets on, and paid NZ$2.4 million ($1.48 million) to the national soccer federation last year.
Soccer bodies are increasingly making deals with the gambling sector even as their own rules bar players, referees and officials from betting on games or having financial interests in betting industry operators.
UEFA signed betting operator bwin to a three-year deal in 2021 for the Europa League and Europa Conference League.
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Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.