The indictment of 13 Russians for interfering with the Presidential election has intensified the pressure put on Facebook, which uncovered about three-thousand Russian-linked ads on its platforms before and after November 2016. Cheddar Senior Reporter, Alex Heath, breaks down the the latest developments.
Facebook's Vice President for ads, Rob Goldman, tweeted about Russia's disinformation effort. President Trump then cited him. Facebook did not intend for Goldman’s tweets to be quoted by Trump. They thought the tweets would only be seen by a contextually-aware audience of techies and media types who follow Goldman.
Heath believes that the tweeting from Goldman and other execs is part of a carefully orchestrated PR campaign by Facebook to make itself appear more transparent and relate-able through engaged spokespeople on Twitter.
The streaming wars could be peaking as platforms vie for a shrinking pool of new subscribers and services like Disney+ recalibrate their outlooks as the rate of new memberships slows. Jana Arbanas, the U.S. telecom, media, and technology sector leader at Deloitte, joined Cheddar to discuss the 2022 outlook for streaming platforms, expecting more than 150 million people to cancel subscriptions adding to the global churn trend. "People are signing up for a service for a very specific piece of original, compelling content, watching that, perhaps, season of content, dropping that service, and then re-upping the service again when the next season comes out," Arbanas noted.
TikTok isn't just for remixing the best trending sounds. The social media platform is having a positive impact on animal shelters and helping pets find forever homes, according to Katie Grissum, the communications and design coordinator for the non-profit animal shelter charity KC Pet Project. Grissum joined Cheddar to break down just how TikTok is being used to raise money and draw more eyes to animals in need of adoption.
Head of Instagram Adam Mosseri is slated to testify this week in front of the Senate Commerce Subcommittee after a Wall Street Journal report that found the Meta-owned social media platform is negatively impacting the mental wellness of teen girls.
Elon Musk confirmed via Twitter that Tesla's eventual first Cybertruck will be updated to include 4 motors, 4 wheel steering, and a crab mode — like some of its competitors. Andrew Hawkins, a transportation reporter for The Verge, joined Cheddar to talk about how the new Cybertruck positions Tesla in the EV space as more automakers make up ground on the industry leader. "I think that this is actually Tesla saying, hey, if this is what the market wants, then we better put our best foot forward and respond as best as we can," he said, noting companies like Rivian and Hummer have already touted these features.
