*By Carlo Versano* Facebook is unveiling a redesigned, simplified version of its Messenger app that recalls the basic chat service the social media giant released as standalone app in 2014. Stan Chudnovsky, Facebook's ($FB) head and VP of Messenger, told Cheddar's Hope King that the purpose of the overhaul was to "go back to the roots" with a simple, easy-to-use interface that prioritizes chats between friends. Over the past several years, Messenger bloated up with ancillary and confusing Facebook functionalities ー like games and live broadcasting ー that took it further away from its original task of providing easy communication for users while they were off the site. But with over 1 billion monthly users doing everything from paying each other to playing games, the task of cutting features in favor of simplicity "was not an easy trade," Chudnovsky said. Finally, his team was able to pare down the nine Messenger tabs into three ー Chats, People, and Discover. By highlighting chats between users and a list of Facebook friends, including those also online, Messenger is placing a priority on private conversations over widely-broadcast posts, which puts it somewhat at odds with the core Facebook product. "People are spending more and more time in 1 to 1 conversations," Chudnovsky said, noting that private communications between two people and small group chats has been among Facebook's fastest-growing segments. "It's about the ability to spend a lot of time in conversations with people who you feel very close with." Chudnovsky also highlighted a use case for Messenger that he fully admitted was unexpected, and which his team took care to implement in the redesign. With tens of millions of businesses on Messenger, it has become a de facto way for customers to communicate with vendors about basic questions ー for example, what are your hours? ー to conducting longer customer-service inquiries. Being able to communicate with a store or restaurant over Messenger is "something that people prefer" to calling, according to Chudnovsky. The 10 billion monthly messages sent between businesses and customers would seem to reinforce this. And because the app looks and works the same whether on an Android or iOS device, it holds an advantage over other proprietary messaging services, like Apple's ($APPL) iMessage. "One of the beauties of Messenger is it works the same way across platforms," Chudnovsky said. Of course, the Messenger revamp is also part of Facebook's long-term strategy of making the company an omnipresent, fully-integrated part of its users' lives. The recently-announced Portal smart-screen device will utilize Messenger, and the infrastructure Chudnovsky's team built, to make video calls via a roving, A.I.-powered cameras. For full interview [click here](https://cheddar.com/videos/facebook-messenger-gets-a-makeover-2).

Share:
More In Business
Is U.S. Restaurants’ Breakfast Boom Contributing to High Egg Prices?
It’s a chicken-and-egg problem: Restaurants are struggling with record-high U.S. egg prices, but their omelets, scrambles and huevos rancheros may be part of the problem. Breakfast is booming at U.S. eateries. First Watch, a restaurant chain that serves breakfast, brunch and lunch, nearly quadrupled its locations over the past decade to 570. Fast-food chains like Starbucks and Wendy's added more egg-filled breakfast items. In normal times, egg producers could meet the demand. But a bird flu outbreak that has forced them to slaughter their flocks is making supplies scarcer and pushing up prices. Some restaurants like Waffle House have added a surcharge to offset their costs.
Trump Administration Shutters Consumer Protection Agency
The Trump administration has ordered the Consumer Financial Protection Bureau to stop nearly all its work, effectively shutting down the agency that was created to protect consumers after the 2008 financial crisis and subprime mortgage-lending scandal. Russell Vought is the newly installed director of the Office of Management and Budget. Vought directed the CFPB in a Saturday night email to stop work on proposed rules, to suspend the effective dates on any rules that were finalized but not yet effective, and to stop investigative work and not begin any new investigations. The agency has been a target of conservatives since President Barack Obama created it following the 2007-2008 financial crisis.
Load More