*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Amazon is launching 'Storefronts' as a portal on its massive e-commerce platform to highlight what it calls small- and medium-sized American businesses.
Holly Rutt, the founder of Little Flower Soap Co., is featured in Amazon's first ad campaign to promote the venture. She said she expects to be introduced to an entirely new customer base via the Storefronts portal. Many of the small businesses that Amazon already killed off, though, will not get the same opportunity.
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Digital audio advertising is one area where Google and Facebook don't dominate, thus providing streaming players like Pandora an opportunity to carve out a market with the listener data they own, CEO Roger Lynch said.
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Cheddar anchor Nora Ali analyzes Jet.com's relaunch featuring a new localized strategy for New York, three-hour grocery delivery, Nike partnership, and Siri integration.
If you had any lingering doubts that eSports had gone mainstream, they would have been erased when the North American League of Legends Summer Split took over the Oracle Arena ー home to the defending NBA champion Golden State Warriors. Cheddar was there for the last stop before the World Championships in South Korea next month.
Apple casts a long shadow, and that's never more apparent than after a new product launch. John Vinh, equity research analyst at KeyBanc, ticked off the companies that, as part of Apple's supply chain, stand to benefit from the latest iPhone launch.
These are the headlines you Need 2 Know.
At its annual event in Cupertino, Calif., Apple announced three new iPhones and a new Apple Watch Series 4. With new features such as bigger screens and an EKG monitor on the watch, Apple hopes to reach audiences that may have not bought into the last edition of its products.
At Apple's annual keynote event Wednesday, the tech giant unveiled three new iPhone models as well as a redesigned Apple Watch.
