*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Shares of Tilray, the Canadian cannabis company, popped 50 percent Wednesday after the DEA cleared the way for its cannabis imports as part of a clinical trial. Those trials are the backbone of Tilray's strategy, said Bethany Gomez, director of research at Brightfield Group. As more countries permit medical marijuana research, Tilray is putting itself in pole position.
These are the headlines you Need 2 Know.
The popular courier service recently secured $300 million worth of funding at a $1.2 billion valuation. Kristin Schaefer, SVP of finance and strategy at Postmates, said that the company is eyeing next year for an IPO.
Apple appears to have dodged a bullet with the latest round of tariffs on Chinese imports. But if the trade war continues, the risks to the company get more serious, said Tom Forte, senior research analyst at D.A. Davidson. Apple currently gets 20 percent of its revenue from China
Elon Musk and SpaceX announced the company's first private passenger, Japanese billionaire Yusaku Maezawa. Shannon Stirone, freelance science journalist, said that this is the first step to Musk's ultimate goal ー transporting people to Mars.
Shortly after Audi unveiled its first all-electric SUV, the company announced a collaboration with Amazon and that its home services division will install charging stations at owners' homes for around $1,000. Filip Brabec, VP of product management for Audi of America, said Amazon's vetting of electricians and its "hassle-free" approach is what prompted the partnership.
China retaliated to the latest round of tariffs announced by the Trump administration, announcing import taxes on $60 billion in U.S. goods. That came after the White House said it would impose tariffs on $200 billion of Chinese goods, though many of Apple's products will be exempt.
TripAdvisor is redesigning its site in order to compete with Google and Facebook The site now allows for more collaboration between users, encouraging people to post articles and videos from their trips. CEO Steve Kaufer said that the redesign puts the focus on reaching travelers before they've made trip decisions.
Salesforce co-founder Marc Benioff and his wife Lynne are buying Time Magazine from Meredith for $190 million. Amazon is investigating its employees for allegedly taking bribes in exchange for confidential information. And we sit down with the cast of 'American Dresser' to hear about the upcoming film that centers around two friends taking a cross-country motorcycle trip.
As the online gaming world continues to boom, professional sports organizations are working to marry the online and physical sports world. Hugh Weber, president of the New Jersey Devils, said that there is a way for live esports events to be compelling enough to translate to ticket sales.
