*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Rafat Ali, the CEO of Skift, took his employees to Puerto Rico to see the destruction from Hurricane Maria firsthand, which became the inspiration for the Skift Foundation. He said the foundation supports destinations and small businesses in the hospitality and travel sector that need additional resources.
Relief for migraine suffers may, at long last, be imminent. With the FDA approving Eli Lilly's Emgality drug, Christi Shaw, president of Lilly Bio-Medicines, expounded on the drug's potential efficacy. The company has said it will offer the treatment to chronic migraine suffers with commercial insurance for free for a year.
Shares of the EV maker fell by more than 14 percent, their biggest one-day drop since January 2012. The sell-off was prompted by Thursday's fraud charges filed by the SEC against CEO Elon Musk.
Shares of Tesla dropped after hours Thursday after the Securities and Exchange Commission filed a [lawsuit] (https://www.scribd.com/document/389617044/SEC-vs-MUSK#from_embed) against CEO Elon Musk in federal court, alleging that the billionaire founder committed securities fraud when he tweeted about taking the company private with "funding secured" on Aug. 7. In the complaint, the SEC seeks to bar Musk from being an officer of a public company.
In the age of fake news and privacy concerns, people are asking if Big Tech needs more regulations, specifically from the federal government. John Chambers, former CEO and executive chairman of Cisco, said if Big Tech doesn't implement its own internal regulations, the government can ー and should ー step in.
Compound has raised $8 million in funding for its newest venture, money markets for Ethereum assets which allow investors to earn interest on their cryptocurrency. Robert Leshner, founder and CEO of Compound, said this is new technology for cryptocurrency lending markets.
Facebook announced its newest VR headset that will ship next year. "Oculus Quest" offers users the same virtual experience, but now users are able to move more freely while wearing the headset. Andrew Bosworth, VP of VR/AR at Facebook, said this is the next step in better connecting people around the world.
Sonny Perdue, U.S. Secretary of Agriculture, said American farmers understand the need for tariffs on Chinese imports, even if they might feel some short-term pain. After President Trump imposed tariffs on China, American farmers began to feel the effects. China is the largest importer of American soybeans and that revenue stream has now been cut off. The federal government pledged $12 billion as temporary relief for farmers affected by Trump's tariffs.
Bumped is a new app that tracks how much its users spend on products from publicly traded companies and rewards them with shares of those same companies' stock. David Nelsen, CEO and founder of Bumped, said in the world of consumer rewards, this is uncharted territory.
Polestar 1, Volvo's newest electric performance brand, has made its way to the U.S. Thomas Ingenlath, the CEO of Polestar, said the car should have the longest "pure electric" range on the market.
