*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Honda is making a big investment in autonomous cars, with $2.75 billion going to GM's self-driving car company Cruise over the next 12 years. Kyle Vogt, CEO of Cruise, said this investment propels the technology forward and makes autonomous vehicles a possibility much sooner.
Dipayan Ghosh, fellow at the Shorenstein Center and a former adviser to both Facebook and the Obama White House, said that big tech has been ignoring "the little guy" for a long time and putting tech users and their privacy at risk.
The team became the first in the NBA to introduce GIFs for the Facebook platform. Sandro Gasparro, director of social media for the Los Angeles Clippers, told Cheddar it's not just another way to promote engagement, but can also connect fans to players on a more personal level.
Cargo, a start-up that lets rideshare drivers sell convenience store items to passengers from their vehicles, recently raised $22 million after closing an exclusive partnership with Uber. Jeff Cripe, founder and CEO of Cargo, said the deal with Uber doesn't preclude drivers from using the service if they drive for Lyft, Via, or others.
On Tuesday, Amazon announced that it will be raising its minimum wage to $15 an hour. The news comes after months of criticism and even proposed legislation spearheaded by Sen. Bernie Sanders (I-VT) and Rep. Ro Khanna (D-CA). The "Stop BEZOS" Act introduced in the Senate in September would require corporations like Amazon to contribute to the cost of social services for its employees. Khanna was sponsoring a version in the House. He said he commends Amazon CEO Jeff Bezos and believes this move will propel other corporations in the same direction.
Ripple CEO Brad Garlinghouse says he's not focused on the day to day price movements of his crypto. "XRP is the most efficient digital asset to solve a payments problem," he said.
Dave Clark, senior vice president of worldwide operations at Amazon, spoke to Cheddar from the floor of one of its fulfillment centers about the company's move to institute a $15 minimum wage and lobby the federal government to raise its wage, which has stood at $7.25 since 2009.
Ralf Reichert, CEO of ESL, sat down with Cheddar at this weekend's tournament at the Barclays Center and talked about the esports world and what he believes is needed for the enterprise to grow.
Scott Belsky, who sold his company to Adobe and is now its chief product officer, described how the maker of creative software transitioned into a cloud-based business model. The stock has outpaced the broader market over the last several years. Belsky also serves on Cheddar's board of directors.
Shares of Tesla dropped Tuesday, even though the company posted better than expected production numbers for the third quarter. Among the issues weighing on the stock: tariffs. The company said it costs as much as 60 percent more for Tesla to produce the same car a Chinese manufacturer would.
