*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Paul Allen, who co-founded Microsoft with Bill Gates and went on to become one of the country's most prolific philanthropists and technologists, died Monday at 65.
These are the headlines you Need 2 Know.
The Palm brand seems to be so valuable that people can’t help but resurrect it. The latest incarnation from the 26-year-old computing brand launched Monday in the form of a credit card-sized mobile device.
Jason Browne, chief investment strategist at Fund-X, said it's still unclear if the market's activity over the last few days is a normal correction or if the economy is headed into a bear market. The Dow Industrials closed out the week rising as much as 400 points Friday morning, giving back all those gains, before finishing the day up more than a percent.
Despite the stock market's recent volatility, especially within the tech sector, cloud-based software company Anaplan had a strong showing during its first day of public trading. Frank Calderoni, CEO of Anaplan, said the company's reputation is what is resonating with investors right now.
Tom Forte, senior research analyst at D.A. Davidson, said Turtle Beach, which makes the headsets so popular with gamers, benefits from the huge popularity of Fortnite and could be an acquisition target for Microsoft. Shares, while down from their highs of the year, are still up 1,000 percent this year.
Venture capitalist Jenny Gyllander wants to help people understand exactly what her industry is all about. So she started an Instagram account called Thingtester, which reviews products from both a consumer and investor standpoint.
The Dow Industrials came out of the gate roaring Friday morning, but by midday had given back 400 points worth of gains and turned negative. By 1 pm, though, the index was back up triple digits.
Genius, the online encyclopedia for lyrics, has struck a deal with Apple that will allow Apple Music subscribers to listen to a song and follow the lyrics side-by-side, all from the Genius website.
Stocks rebounded at the market open Friday after a massive two-day sell-off. The Dow Industrials shot up by 400 points.
