*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
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Alexis Ohanian, co-founder of Reddit and venture capital firm Initialized Capital, has partnered with 1850 Brand Coffee for the "Bold Pioneer" content where people pitch their ideas to win $18,500 to jump-start their business plan. Ohanian said he's looking for entrepreneurs who are thinking outside the box and making investors "a little uncomfortable."
The video streaming service added nearly 7 million subscribers in the third quarter, far better than forecast, and said it would add nearly another 10 million to round out the year.
A day after it launched as one of two official electric scooter providers in San Francisco, Skip CEO Sanjay Dastoor said the operation has been a smooth ride so far. Dastoor told Cheddar Tuesday the company has seen a "really positive, really happy response, not just from the riders, but from the city and from the non-riders as well.”
VRt Ventures, a virtual reality studio, has partnered with street artist Shepard Fairey for a first-of-its-kind VR application. As Fairey and VRt CEO Jacob Koo explain, a newly launched app allows users to experience Fairey's latest exhibition up close, the way they would at a gallery.
Paperspace wants to make artificial intelligence more accessible, according to its co-founder and CEO Dillon Erb. Erb told Cheddar Tuesday that artificial intelligence is still so new and complex that mainstream companies find the tech difficult to harness.
Facebook is developing a camera-equipped device, codenamed Ripley, that sits on top of a TV and features video calling along with entertainment services, according to sources. The company is also working an AR projector device and other far-flung projects like a brain-computer interface.
These are the headlines you Need 2 Know.
