*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Apple on Tuesday unveiled updated versions of its MacBook Air, Mac Mini, and iPad Pro lines from an event at the Brooklyn Academy of Music. The biggest update came in the form of a redesigned iPad Pro, the high-end model of the tablet the company debuted eight years ago and which Cook described on stage as "a magical piece of glass that transforms instantly into anything you want it to be."
You may have a Resideo product in your home and not even know it. The company, until this week a unit of Honeywell ($HON), makes products that are in over 150 million homes, but because it sells largely to contractors and distributors, it is not a brand many end users recognize. Now, as its own company, Resideo ($REZI) can compete on its own terms, and at the speed required in a fast-moving and ultra-competitive industry. "Being an independent company is going to help us go faster," said CEO Mike Nefkens.
Brex, the start-up that provides credit cards for start-ups, has created a rewards program for its customers that awards points for spending on ride-sharing, software, travel, and dining, as well as offers from partners like AWS, Salesforce, and WeWork.
Jamie Iannone, CEO of SamsClub.com, told Cheddar that the retailer's new "Sam's Club Now" store will use a variety of innovative technologies to make shopping easier and, as a benefit, attract new members. The new store opening in Dallas will eliminate check-out lines with "Scan & Go" technology powered by its app, as well as feature digital shopping lists, store navigation, and even augmented reality.
General Electric, the once mighty conglomerate that traces its roots back to the invention of the light bulb, delivered a hugely disappointing earnings report Tuesday morning, in which the company that was once known for its steady and generous payouts to investors slashed its quarterly dividend to just a penny.
Brad Twohig, partner at Lightspeed Venture Partners, said that Fortnite has built itself into a kind of social network and that the community its developed will likely help the game maintain its popularity for some time to come.
Facebook doesn't report its latest earnings until Tuesday, but some analysts are already predicting a drop in the numbers amid security concerns and waning popularity among the platform's younger users. Chris Versace, chief investment officer at Tematica Research, predicted on Cheddar Monday that its quarterly earnings report will put Facebook ($FB) at $1.47 per share, down from $1.59 last year.
Hershey's ($HSY) has unveiled a deal to promote its latest candy creation, a combination Hershey-Reese's bar, with the help of two of esports' biggest names: DrLupo and Ninja. Cheddar was at TwitchCon in San Jose, Calif. and got an early look at Hershey's first foray into esports and live-streaming from the company's head of integrated media, Charlie Chappell.
In a tacit admission that its cloud-computing division was lagging behind competitors like Amazon and Microsoft, IBM announced it would shell out $34 billion for open-source software maker Red Hat for an amount equal to almost a third of IBM's market cap.
These are the headlines you Need 2 Know.
