*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
As Americans head to the polls for the 2018 midterm election, some are concerned about outside actors hacking voting systems, which would be different from the misinformation campaigns that proliferated on social media in 2016. Rob Marvin, associate features editor at PC Mag, explains the different levels of vulnerabilities.
Marcus is Goldman's two-year-old consumer division for savings and loans. Dustin Cohn, head of brand and marketing communications at Marcus, said that the products are designed for consumers who are leaving money on the table in terms of unclaimed interest.
The speculation about Amazon's new headquarters shifted on Monday from which city will be chosen to how many cities. The Wall Street Journal reported Monday that the Seattle-based company may split its new headquarters between two different cities, rather than picking just one.
Rumors are flying that Amazon has narrowed down its list of HQ2 contenders. The tech giant is reportedly looking closely at Crystal City, Virginia; Dallas, Texas; and New York City. Softbank CEO Masayoshi Son breaks his silence about the murder of Saudi journalist Jamal Khashoggi. Plus, former White House communications director Anthony Scaramucci joins Cheddar to talk Trump, miterms, and his new book.
Welcome to Apple Stocks Weekly by Cheddar, when we count down the top stories, from Wall Street to Silicon Valley, that moved markets and had investors, business leaders, and entrepreneurs talking this week.
Apple shares plunged after the company reported mixed results in its most recent quarter. Georgia's race for governor is getting heated as midterms are just days away. And Katie Harbath, global politics and government outreach director at Facebook, tells Cheddar how the social media network is cracking down on misinformation ahead of the election.
Apple shares continued to tumble on Friday, as investors and analysts processed the tech giant's announcement it would no longer publish individual iPhone, iPad or Mac unit sales in future earnings reports. Apple executives have insisted the metrics are no longer relevant to investors ー but some analysts don't see it that way.
We are heading towards a buyers market, and technology is making it easier to sell your current home to buy a new one. Quinn Hawkins, Head of Redfin Now, breaks down what is iBuying and how it works.
Next year may signal a more widespread adoption of crypto among institutional investors ー if the current momentum continues, that is. Grayscale, a veteran digital currency investment firm, saw record inflows, $330 million in the first three quarters of 2018 ー most of which came from institutional investors including hedge funds, endowments and pensions, according to the managing director.
George Schutlze, founder of Schultze Asset Management, is a former Tesla short-seller who covered on the day Tesla CEO Elon Musk released controversial "funding secured" tweet. That didn't work out well for Schultze, who said he's considering a new short position based on the company's cash flow problems.
