*By Conor White*
After losing $136 billion in market cap in less than a week, Facebook is looking for ways to reinvigorate its outlook at a time of slowing ad revenue growth, [continued fallout](https://cheddar.com/videos/facebook-stock-crushed-after-disappointing-earnings) from the Cambridge Analytical data privacy scandal, and the [latest revelation](https://www.nytimes.com/2018/07/31/us/politics/facebook-political-campaign-midterms.html) Tuesday that it's detected attempts to influence this November's midterm elections.
"It's been a long 2018 for Facebook," said Madison Malone Kircher, an associate editor at New York Magazine. "Which brings us to the one thing Facebook is doing right, and that's the Stories platform. It works really well on Instagram, which Facebook owns, and they've really been trying to push to make it work on Facebook."
Instagram Stories has 400 million daily users, double the number of users of rival Snapchat, and Facebook has been trying to lure advertisers to the Stories platform.
Kircher said in an interview Tuesday with Cheddar that neither of the social media companies has figured out how to make user-generated stories on their platforms profitable.
"Snapchat, which is the creator of this style of posting, has also struggled with it," Kircher said. "They rolled out a new platform called 'Commercials' this week, which is similarly trying to figure out how to sell ads against this style of content."
In the end, Kircher said Facebook can push Stories to advertisers all it wants, but it won't be successful until it's popular with users.
"It's a two-fold problem Facebook has," Kircher said. "One, trying to convince advertisers to buy ads in this space, but first they have to figure out how to get us to use it."
For more on this story, [click here](https://cheddar.com/videos/facebook-pushing-stories-feature-to-advertisers).
Alex Garfield re-enters esports, Cloud9 pulls off a miracle, Rocket League executes a win, and Z-Event raises 1 million euros. Featuring ESL SVP Brand Partnerships Paul Brewer, VP Pro Gaming Michal "Carmac" Blicharz, and Former MLB Professional Pitcher Jim Hoey V of Logitech G
Amazon is stepping up its game in the fight against Apple Pay, by migrating its own digital wallet off the web and into the real world. The e-commerce giant is recruiting brick-and-mortar merchants to accept its digital wallet, Amazon Pay, putting it in direct competition with a host of other companies vying for dominance in the burgeoning digital wallet industry
Toronto Esports drops out of Overwatch Contenders, PUBG releases for PS4, and a review of the disastrous Esports Awards. Featuring MLG Co-Founder Mike Sepso, 1HP's Cait McGee, DPT PT, Logitech Head of Esports Brent Barry
As our world becomes increasingly digital, companies are increasingly turning to the "internet of things" to inform their business practices. One such company is cellphone-service provider Sprint, which recently announced a "Curiosity IoT" platform ー a network designed to turn sensor data into "actionable intelligence," according to the chief of products and solutions at the IoT division, Ricky Singh.
The Butterball Turkey Talk-Line has been answering the questions of stressed-out Thanksgiving hosts for decades, but this year it is turning to Amazon Alexa to modernize how it helps with turkey prep.
These are the headlines you Need 2 Know for Wednesday, Nov. 21, 2018.
Amazon is reportedly looking to expand its foothold in live programming, with an eye on the 22 regional sports networks that Disney must spin off as part of its acquisition of 21st Century Fox. For Amazon, it would be the extension of a grand strategy that has been both simple and consistent: drive more Prime subscriptions.
The U.S. stock market plunged on Tuesday ahead of the Thanksgiving holiday, mostly fueled by investors abandoning tech stocks. Following disappointing earnings, declines in Target and select retailers pulled the retail sector and the markets lower still.
It was another rough morning for the markets as the tech sector continued to drag down the major indexes. Retailers such as Target, Kohl's, and Lowe's were also trading lower after reporting disappointing quarterly earnings results. Plus, Cheddar sits down with actress Michelle Rodriguez and director Robert Rodriguez to hear about their new VR film 'The Limit,' now available across all VR headsets.
There's a civil war underway in cryptocurrency ー and it's shaking investor confidence in the very foundation of the blockchain.
