*By Michael Teich*
Virtual reality will be revolutionary for esports, but the technology wont reach its full potential in gaming for awhile, said the VP and general manager of Intel's gaming division Frank Soqui.
“It’s very difficult to get VR into the hands of everyone to go use,” Soqui said Thursday in an interview on Cheddar.
Intel ($INTC) is bullish on the market for esports and has been an early supporter of professional gaming.
The company is the official technology partner of the NBA 2K League and has signed on for a multi-year sponsorship of the Overwatch League.
While Soqui thinks VR will continue to spread in the budding esports industry, he said exposing the tech to people first-hand will help them understand the full experience.
That's why Intel is depending on entertainment hubs like Dave & Buster's ($PLAY) to allow users to experience VR gaming.
“We’re looking for these location-based entertainment or destinations where people can go try out something," Soqui said.
“There’s a big audience draw for VR,” he added. “I think you’re going to see a new set of gamers get invited into this marketplace.”
Esports will have an estimated audience of 600 million by 2020, according to a [report by Deloitte](https://www2.deloitte.com/insights/us/en/industry/telecommunications/capitalizing-on-growth-of-esports-industry.html). The firm predicted that by that same year, the global esports market will generate $1.5 billion in annual revenue, largely driven by sponsorship and advertising.
For full interview [click here](https://cheddar.com/videos/intel-bullish-on-vr-in-esports).
Bud Light has rolled out a new ad campaign, weeks after protests over the company's partnership with trans influencer Dylan Mulvaney.
3M Co. reached a $10.3 billion agreement to settle lawsuits that claimed toxic chemicals had contaminated drinking water across the country.
Overstock.com has won the bid to buy Bed Bath & Beyond IP and digital assets.
Sales of existing homes rose just 0.2% in May from April and down over 20% from a year ago.
In his second day of testimony before the Senate Banking Committee, Federal Reserve Chair Jerome Powell reiterated that the board is considering more interest rate hikes.
United Airlines will now be able to send a meal or hotel voucher to customers' phones, if needed, during emergency situations.
The government will require heavy trucks and buses to include automatic emergency braking equipment within five years, the federal traffic safety agency said Thursday, estimating it will prevent nearly 20,000 crashes save at least 155 lives a year.
The Food and Drug Administration on Thursday said it has sent warning letters to dozens of retailers selling fruit- and candy-flavored disposable e-cigarettes, including the current best-selling brand, Elf Bar.
Whether your credit card has declined or if you had difficulty splitting a bill at an outing, those awkward financial moments can get the best of us. Bobbi Robell, founder of Financial Wellness Strategies and author of "Launching Financial Grownups," joined Cheddar News to provide tips on how to handle those tense situations.
Overstock.com agreed to buy Bed Bath & Beyond's brand and digital assets.
Load More