Entrepreneur Magazine's "How to Succeed in 2018" Issue
Jason Feifer, editor-in-chief of Entrepreneur Magazine, discusses the December issue which focuses on how businesses can succeed in the upcoming new year.
The magazine notes the importance of appealing to new hires emotionally and personally. Jason says that this does not mean perks, as much as it means figuring out what employees feel they need to plan for their futures. We dig heavily into Feifer's own personal prediction for the new year - that truth and transparency are the most important parts of a company's culture. He adds that consumers want to use products or purchase from a company they can trust and ones they feel care about them.
Feifer also talks about the importance of design for entrepreneurs as direct-to-consumer companies rise in prominence. He speaks about "unboxing" - trends made popular by companies like "Apple" - which gives each company its own identity and feels personal for consumers.
Nestlé has dismissed its CEO Laurent Freixe after an investigation into an undisclosed relationship with a direct subordinate. The company announced on Monday that the dismissal was effective immediately. An investigation found that Freixe violated Nestlé’s code of conduct. He had been CEO for a year. Philipp Navratil, a longtime Nestlé executive, will replace him. Chairman Paul Bulcke stated that the decision was necessary to uphold the company’s values and governance. Navratil began his career with Nestlé in 2001 and has held various roles, including CEO of Nestlé's Nespresso division since 2024.
Kraft Heinz is splitting into two companies a decade after they joined in a massive merger that created one of the biggest food companies on the planet. One of the companies will include brands such as Heinz, Philadelphia cream cheese and Kraft Mac & Cheese. The other will include brands like Oscar Mayer, Kraft Singles and Lunchables. When the company formed in 2015 it wanted to capitalize on its massive scale, but shifting tastes complicated those plans, with households seeking to introduce healthier options at the table. Kraft Heinz's net revenue has fallen every year since 2020.
