*By Conor White*
Apple, the world's most valuable publicly traded company, may be seriously undervalued, said longtime tech investor Eric Jackson, founder and president at EMJ Capital. He told Cheddar that the iPhone maker should've crossed the $1 trillion threshold long ago.
"This is a company that should be valued as a services business instead of a discreet product business, which is, as long as I can remember, how this company has been valued," he said in an interview Friday.
Jackson estimated Apple's value closer to $1.5 trillion, and he views it as a service-oriented company, much like Salesforce and Google, which get traded at roughly six times price-to-sales multiple.
Though many investors consider Apple a hardware company, Jackson said most consumers have a different relationship with Apple's products.
"Your relationship with your iPhone itself is a long-term service commitment," he said. "Even though you don't have a contract that says your next iPhone you're going to upgrade in one year or two years, who among us who owns an iPhone is not going to, in three to four years, upgrade to the latest and greatest iPhone?"
As bullish as Jackson is on Apple, he admitted China ー and consumers in other countries ー may stunt the company's growth because the iPhone faces competition from cheaper smartphones.
"China is a challenge, for sure, probably the biggest challenge that Apple faces in that regard because you have other services like WeChat that can potentially get in between your personal relationship with the phone," Jackson said.
For more on this story, [click here](https://cheddar.com/videos/why-one-investor-believes-apple-is-worth-more-than-1-trillion).
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Tony Horton, fitness guru and creator of the famous P90X workout joins Cheddar News to discuss how people can stay focused and maintain fitness in the new year.
Meet Corrine Tan, American Girl’s 2022 Girl of the Year. Corrine is the first doll of Chinese descent from the company, debuting in response to a rise in hate crimes against the Asian American community. Jamie Cygielman, president and general manager of American Girl, spoke to Cheddar about the long development of the character. "As the pandemic began we started to see a lot of anti-Asian sentiment across the country," she said. "We sort of blended all of these stories together to create Corinne, an outline for Corinne, and then partnered with the wonderful author Wendy Shang to help tell that story to our fans." Cygielman also touched on linking up with AAPI Youth Rising, donating $25,000 for education efforts.
Janet Phan, founder of Thriving Elements and author of 'Boldly You,' joins Cheddar News to discuss the importance of being a mentor and how her organization is helping the next generation of STEM leaders.
Jobs website Glassdoor has released its annual Best Places to Work list with Nvidia, HubSpot, and Bain & Company. While the tech sector holds 40 percent of the rankings, Facebook parent company Meta notably dropped 36 places from last year.
Domino's is planning ahead for surging food costs, anticipating an 8 to 10 percent rise due to inflation and labor shortages. The pizza chain will be changing promotions to offset the overhead, such as making some of its discounts online orders only.
