FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
VF Hive talks Roy Moore and Nikki Haley. Between Bells covers net neutrality and more.
Survios is an LA-based VR studio focusing on games and experiences that incorporate "active VR." Co-founder and CEO Nathan Burba, and Director of Product Hunter Kitagawa, reveal the launch of their new musical experience, "Electronauts."
The saying goes that love is stronger than hate, but a new dating app is flipping that idea upside down. Brendan Alper, Founder and CEO of Hater, explains how the app matches users based on the things they don't like.
The FCC voted to repeal net neutrality. Digital Trends Editor-In-Chief Jeremy Kaplan weighs in on who will be hit the hardest when the regulations go away.
According to the Financial Industry Regulatory Authority, less than 50% of Americans know how much they need to save for retirement and around two-thirds of Americans cannot pass a basic financial literacy test. The Charles Schwab Foundation has committed to increasing financial education across the U.S. in classrooms and through different programs.
Since 2012, the Basser Center for BRCA has been working towards treating, preventing, and researching BRCA related Cancers. Now, the Center has launched #invisiblegenes to bring awareness to inherited cancer and increase early detection.
As a whole, we are consuming more media than ever before, and the group that is consuming the most is Gen Z. The group favors Youtube and doesn't separate real life from their digital lives.
Vi is an personal trainer powered by artificial intelligence in the form of headphones. Vi CEO Omri Yoffe explains the technology behind this innovative product.
The fastest growing business within Salesforce is the company's marketing cloud. The products' Chief Strategy Officer Jon Suarez-Davis explains the factors leading the marketing clouds growth.
T-Mobile just announced plans to launch a disruptive new integrated mobile and home video service in 2018 via the acquisition of Layer3 TV. Layer3 TV is a service that integrates TV, streaming online video content, and social media. Amir Rozwadowski, Telecom Analyst at Barclays, joined us to discuss the implications of the deal.
