FitBit is a pioneer in wearable technology. But the company has recently shifted its strategy amid competition from the Apple Watch, and as the wearable market has failed to really see mass adoption. Cheddar's Hope King and Brad Smith explore the company's performance using E*Trade's innovative platform.
Adult wearable technology users in the U.S. is expected to grow nearly 12 percent this year, according to eMarketer. In a survey conducted by Cheddar, 18 percent said they own a FitBit compared to 27 percent who've said they own an Apple Watch. 47 percent of those surveyed by Cheddar say they don't wear any wearable technology.
FitBit has had an up and down year, with shares ranging between $5 and $7 a share. Overall, shares are down 17 percent over the course of the past year. The company did introduce its first smartwatch in 2017, and is looking to directly compete against the Apple Watch at a similar price point. Shares also hit a 52-week high in December during the holiday shopping season.
FitBit reports fourth quarter earnings after the Closing Bell Monday. Analysts expect revenue of nearly $590 Million, and to break even in profit.
People show off their support for causes in a number of ways. Some post Facebook statuses, others attend events, and there might be a few people in your office who canvas the front of their laptop with stickers. Now, if you're a fan of buttons, you can invest in a digital upgrade that allows you to personalize your button each and every day. Andrew Zenoff is the CEO and founder of Bean Authentic, a digital button company.
The TicHome Mini smart speaker is both portable and waterproof. Ying Zhou, Business Director of Mobvoi, explains how this product differentiates itself in the crowded market.
A recent study featured in Harvard Business Review explores how more women can get to the top. The feature's author Evelyn Orr of the Korn Ferry Institute explains what interviewing 57 female CEOs unveiled about the gender gap.
Spotify reportedly filed for an IPO, Roku launches a streaming service, and more. Dana Wollman, Executive Editor at Engadget, joins Cheddar to discuss the latest headlines in tech.
Imagine driving cross-country in a Tesla Model 3 in just 50 hours. That's what Alex Roy, Editor-At-Large at The Drive, did at the end of December. He joins Cheddar to discuss his reaction to Tesla's autopilot feature and charging capability.
Alex Roy, editor-at-large at The Drive, says that, like with the tech giant, customers buy into Tesla despite issues. It's not about saving the environment or on-time deliveries. It's about a premium vehicle.
The power of A.I. can reach deeper than just recommending which show to binge on Netflix. It can also be used to analyze millions of images to predict things like income, political leanings, and buying habits. Steve Lohr, Technology and Economics Reporter at The New York Times, joined us to discuss artificial intelligence's full potential when it comes to predictive analytics.
Social polling platform The Tylt is on a mission to take a pulse of the internet, and provide people a platform to have their voices heard. The company's General Manager Kyle Lelli explains how its users are responding to current events.
Spotify has entered 2018 with a bang. Yesterday, news broke that Spotify was being hit with a $1.6 billion lawsuit. Then today, AXIOS reported that Spotify had filed IPO documents with the SEC at the end of December. The two journalists who broke these stories join Cheddar to break down the news and what's in store for Spotify.
MERGE VR is a toy-focused company that is producing products to help kids get excited about virtual reality and augmented reality toys. Their Merge Cube is a new toy on the market that enables kids to turn a black cube into multiple objects.
